What is advertising?
Advertising is trying to persuade your target audience to buy your product or service by telling them about it. This can be done by TV commercials, Radio, etc.
What is promotion?
Promotion is a company giving away merchandise to attract more customers.
Why would/should a small business advertise?
A small business owner should advertise so that more people know about his business.
What types of media are available to the small business? (methods of advertising)
Radio, pens, hats, pins, buttons, etc.
How do you choose the right method?
A small business owner could choose all the business methods or just the ones that are popular in the area of his business. Don't advertise on a radio station nobody listens too.
What is target market?
A target market is the peolpe you can sell your service or product to.
What would be your target market for your business?
Anyone.
What advertising strategy do you think will work for you? (Are you gonna make 'em laugh? Cry? Run and hide? Your advertising strategy makes all the difference.)
Laughing is always good. Humor often attracts many customers.
What are some tips for using radio advertising?
- identify and reach people in a widespread area
- An effective radio advertising campaign includes creative copy, memorable music and key information.
- disc jockey endorsements are persuasive.
- Increase the exposure to your spots