Name of Site:  Adidas Canada                     Date September 9, 2003
URL:  www.adidas.com                             Time 9:29 a.m.

1 = Poor 5 =Exceptional

Design

   Navigability is good.  Links are clearly labeled.
                  Can move from page to page easily.  1   2   3   4   5     
 
       This site offers interactivity. The visitor 
                              engages with the site.  1   2   3   4   5
             This site uses appropriate page format.
                    Pages are not inordinately long.  1   2   3   4   5
                        Can easily find information.  1   2   3   4   5
               This site is aesthetically appealing.
                     Good use of graphics and color.  1   2   3   4   5
               This site is aesthetically courteous.
            Text and background colors do not clash.  1   2   3   4   5
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Content

                                 Has a proper title.  1   2   3   4   5
             Additional resource links are included.  1   2   3   4   5
                              Information is useful.  1   2   3   4   5
          Rich content and will likely be revisited.  1   2   3   4   5
            How this website compares in content to 
                                   similar websites.  1   2   3   4   5
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Technical Elements

 
                                     All links work.  1   2   3   4   5
 Thumbnail graphics used. Graphics download quickly.  1   2   3   4   5
        Alternative text page is offered when heavy
                        graphics or frames are used.  1   2   3   4   5
 Image links and image maps have a text alternative.  1   2   3   4   5
   Can see meaningful information within 30 seconds.  1   2   3   4   5
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Credibility

 Contact person is stated with their e-mail address.  1   2   3   4   5
          Announces when this page was last updated.  1   2   3   4   5
                       Links have been kept current.  1   2   3   4   5
Resource links used to develop content are included.  1   2   3   4   5
  States the name of the host school or institution.  1   2   3   4   5
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Points given = 95 Total Possible Points = 100

 

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