What's the competition doing right now?
The competition to this site is posting their trip reports as well.
What is the compeition doing right?
The competition is posting regularly and adding photos that are extremely eye catching and draw readers/viewers in.
What is the competition doing wrong?
The competition is not makikng it easy for beginners to understand. The language is for people who are used to backcountry hiking, and not for people who may just be getting into it. This is what I am going to be doing differently to draw more people in.