Summary - a collection of trails in southern Utah
Content - text, pictures, location
Competition - https://www.hikingproject.com and https://www.alltrails.com because their colors are very "outdoorsy" and they have information about hikes not only in southern Utah, but everywhere.
Purpose - When you want to go on a hike, you want to know the difficulty of the hike, where it is, how long it takes, and pictures of it. My website will have all of those.
Desired Results - I want others to be able to easliy find hikes around their area and to get all of the information with ease.
Target Audience - When I think of hiking, I think about going with my family and spending time with them, so families are my main target, so I will be more on the professional side because usually the parents find the hikes.