Summary - A mommy blog full of little scraps of parenting, toys, and lifestyle.
Content - Blog posts about experiences, toys, and other products. Images will include pictures of things and people. Infographics will be included to look native to Pinterest so the content will be extremely "pinnable"
Competition - 1. What Mom's Love. Design: Rainbow colors . Clean. Color coded post text. Images of people, babies, and things. Sans-serif fonts. Good use of white space. UX: Search bar and categories are on the right side of the page, not at the top. Hard to see. Clean menu bar up top. Hamburger menu is on top of the menu kind of messing up the whole design. Content: A lot of listicals and guest posts. Include multiple pictures of kids and things. Pinterest worthy infographics. Light and friendly language. Lots of white space. Many definitive posts! Evergreen posts. 2. Swaddles n' Bottles. Design: mix of cursive and sans-serif font in logo. Minimal colors. Black, white, light pink accents. use of bright colors in images but in minimal spaces. Images of babies, people, things. UX: categories top of page with search bar. Clean menu bar setup. Confused about where they want me to go. They have categories of posts organized on the homepage, but some are similar to the menu bar on top. Content: Informative. Bright and cheery. Uses image at top of post only. Too many ads between content. Bio of writer at the bottom of the page. Use bullet points. Cites sources. 3.This Tiny Blue House. Design: Neon? Blue house with red heart for door logo. Blue is a theme, with light pink accents. Multiple colors for different categories. Important text is light pink. Sans-serif font. Images of kids, things, and printables with backgrounds. Clean design. UX: Menu bar is unobstructed. Icons for important categories below bar. Bar has dropdowns to expand categories. Most recent post below category icons with earlier posts in descending order. Complete archive accessible from the home page. Content: Bright, cheery. One image at top of post only. Too many ads! 4. The Realistic Mama. Design: Warm looks. Purple, black, white. Good use of white space. Sans-serif fonts. Images of people and things. Blog posts have that pinteresty look to them with the sans serif fonts above and below cursive fonts. Also bright purple, bold font (I think this is outside of the brand design). Titles written in all-caps. Text is really small compared to some of the other sites. UX: Simple. Menu bar is unobstructed. However, there are things on the side bar that could go elsewhere on some of the pages. In the blog category the newsletter sign up is on the side. There is an email capture at the bottom with no incentive. It doesn't seem consistent. Clicking on the site logo doesn't link to the home page. Have social links at the top, good. Content: They need more photos in the content. Content is positive and hopeful.
Purpose - To make parenting a little easier by sharing experience so other parents know they aren't alone. To share quality information about kids toys and kids products to help parents make educated purchasing decisions.
Desired Results - Participate by commenting on posts, and clicking affiliate links to products that interest them.
Target Audience - For Mom's between the ages of 20-40 who have one or more small children. Have little time, and don't enjoy digging through reviews. They just want to make a quick decision based on a trusted source. Christian women who live in the suburbs are either have a family, or are starting one. Mostly from the US.