Business Name - Red Desert Computers

Summary - Personal business idea for a company that builds custom gaming and workstation computers and computer repair.

Focus - Give potential customers a guide through computer hardware options, and take them through the process of selecting a complete list of parts. Would also provide pricing and contact information for all of the above as well as repair service information.

Purpose - Users should care about the site because normally getting a gaming PC means going through mass prouced prebuilts that often have poor value for their hardware. By building a site that walks users through the part selection process, they can get a better computer built for their needs, at better prices while still making a profit. Part list websites exist, however there is not a readily available option to both pick parts AND have them assembled an shipped to a user.

Desired Results - Users should be able to browse a selection of computer hardware like cases, Graphics Cards, CPUs, etc. They should be able to pick from these parts to create a complete computer that they could then order from the website to be built. Ultimately, the goal is to make designing a custom PC easier than manually searching through part websites.

Target Audience - It is anticipated that user demographics would be primarily those that are younger, likely in their 20s and early 30s. Since PC gaming is more popular with men, it would likely see more traffic from male users. Possible demographics are PC gamers and professional designers who rely on powerful computers for their work like video editing. The main draw would be users that aren't necessarily interested in learning how to build a PC for themselves, but still desire a higher-end, balanced product for entertainment or productivity.