Cristina Nesta

Com 351

Final Project Proposal

 

Introduction:

Not enough people dine at Lil’ Vinny’s Italian Ristorante. Vinny’s Ristorante is more well know to people outside of the area because of multiple spots on the Phantom Gourmet and being named one of Boston’s Best in Boston Magazine as well as feature articles in the Boston Globe. Lil’ Vinny’s is still one of Somerville’s best kept secrets.

About Lil’ Vinny’s:

Know to locals as the little restaurant who brought a taste of Italy to the city, Lil’ Vinny’s offers an atmosphere as charming as Venice itself. With its home-style dishes of chicken pomodoro, veal parmigiana or spinach ravioli Lil’ Vinny’s serves exceptional dishes at reasonable prices.

Objectives of Event:

1) To attract people to fine dining at Lil’ Vinny’s and 2) to earn Lil’ Vinny’s the recognition it deserves.

Target Publics:

1) Couples 2) Families 3) Friends; anyone who loves a hearty Italian meal

Research Needed:

Speak with Somerville City Hall to see if any type of permit is needed to host an event in the restaurant also to see if there are any rules and/ or regulations to having an open bar. Speak with Lil’ Vinny’s owner to see what the capacity for the restaurant is to be able to set a limit to the number of tickets sold to the event. Ask the Somerville Journal if they will be willing to pick up on the event and announce the winner of the event in the week’s following issue.

The Event:

Lil’ Vinny’s Battle of the Chefs will be an event to attract loyal and new customers to the restaurant as well as an opportunity to invite the media (newspapers, restaurant shows) to experience the restaurant. At the event the three chefs will have the opportunity to create their own unique entrée. Ticket holders will have the opportunity to sample a portion of each dish at a sit down meal. They will then choose which dish they liked best and the winner will have his dish placed on the Lil’ Vinny’s menu. The event will require the purchasing of a ticket for $35 to attend. With the ticket you will receive the sit down sampling of the three battling entrees, appetizers and open bar for the first hour. Scheduling as follows:

                        7:30 – 8:30pm ~ Open bar and appetizers of insalata, fried calamari,                                    stuffed mushrooms and fried mozzarella.

                        8:30 – 9:30pm ~ Entrée tasting

                        9:30 – 10:00pm ~ Voting of Entrées

                        After voting is done attendees are welcome to stay and lounge at the bar.

Press Kit:

Will include a press release announcing the Battle of the Chefs and a fact sheet on Lil’ Vinny’s the restaurant and a brief family history. It will be distributed to the Somerville Journal, Boston Globe, other surrounding area newspapers, and the local news channels, such as NECN which airs Phantom Gourmet.

Conclusion:

The idea of an event like this is to offer people something fun and new to attend and also to give the opportunity to meet new people and experience good food. It also is to attract the media to pick up on the restaurant and hopefully spread the name to attract more customers and receive more recognition.