Coke wants their message to be "Just be yourself! Drink Coke!" but their well-greased advertisers can't resist the real message of this ad...

B U Y  N O T H I N G

Life is cheap and getting cheaper

CEO
Our country is a business.  It is more profitable to the few to sell technology to the willing
"consumer," even if that consumer is likely to turn around and use it against us.  It is more profitable to flood the plutonium market even if that means discounting
other, less stable countries' surplus cache of plutonium, a viable money-making enterprise for 
a country on the edge of chaos.  It's just business, baby.  Just bringing it all back home.

Of course, it's tough to believe any of the homilies splashed across the front pages anymore.
Not because of the shape of the news, but because newspapers, too, are a business, most of them
owned by hostile conglomerates (hostile, that is, to the people, not to the CEO).

You do not want to believe
The Littleton
shooters are a product.  The product was created 
by an environment in which kids have been pimped 
out as the final capitalist frontier.  Ask any
advertising hotshot where the money is and he'll 
tell you:  Generation Y.  They have the money 
because their parents -- lovely yuppies of the 70s 
and 80s, give it to them instead of giving them 
the time of day.

All the flushed, passionate anti-TV-violence, 
anti-video-game, anti-subversive-music, 
anti-everything-kids-like-to-do armchair "realists"
skate on the ice but can't penetrate the central issue.  
The media is a tool to take your money and pump it 
into some sly, high-tech corporation.  That's all it is.  
That's its whole function.  It's so high tech now 
that it borders on mind control.  If you like 
something, consider this: who is making money off you 
liking it?  All these talking heads shooting off at
the mouth about how movies and video games and f-all 
make kids kill each other are missing the point.  
I wouldn't quote Charlie Manson lightly but in this 
case I'm against a wall:  "These children that come 
at you with knives, they're YOUR children!  YOU 
taught them!"

TV/movies/games are a reflection of what kids have 
become to society:  a spigot of cash.  You bleed them 
dry, this is what you get.

Ever since that first media report that so lovingly followed 
nubile teenage girls loping across the high school quad, 
dewy arms aloft, clean hair blowing in the breeze, tears 
streaming down their cheeks, my helpless eyes have been 
continuously drawn back to the cold, ugly truth of
all this:  even in the bloody results of the theft of 
these kids' souls, everybody's still making money.  Even 
in destruction, especially in destruction (Littleton has an
astronomical TV-Q compared to that messy, hard-to-understand
thing in Kosovo), the monster is all the more fat and happy.

If you want to do something about teen violence, stop trying 
to sell shit to the kids and start trying to f-ing understand 
why they cannot find anything in life but the "nothing that 
is not there and the nothing that is," (Wallace Stevens is 
convulsing in his grave).  You made them.  

And if you're a kid reading this, stop buying. 

Teenagers Kill.


Eric Harris and Dylan Klebold are solely responsible for the massacre at Columbine High, but in the opinion of The End of
the Line, there are many, MANY who could have prevented the carnage on Hitler's merry unbirthday, and
none did.  I'm not just talking about the obvious targets -- the parents, the cops who ignored the complaints,
the school that totally ignored Eric's many warning signs and turned a blind eye to the hostile caste system that helped push him to the edge,
the dope who prescribed the wrong dope for Eric, the fool that sold the boys all those pesky bomb-making
supplies.  People want to believe it's the violent images in the "media" but those violent images sell, and as long
as America's buying, don't expect them to go away.  Art (and, by extension, entertainment) is a mirror.
A dark one.  I put the blame on an economic system which discourages hands-on parenting.  A dog-eat-dog
commercial society where Greed is King and anyone who stays home with the kids should be ashamed.  Kids cannot
raise themselves.  Eric and Dylan's famililies may have had money, they may have been a "perfect" or "average" or "typical" family,
but in the generation that raised me and the generation after me, "typical" ain't what it used to be.  I was raised like friggin Lord of the Flies -- dad in the nuthouse, mom
gone for weeks at a time -- and I know I'm not the only one.  Greed is killing the kids.  TV is raising them
and TV has one god -- MONEY.  And Ritalyn or whatever poison being prescribed cannot replace good old fashion
parental guidance.  Watch your back.




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