1.1 Introduction of the Study
1.2 Research Objectives
1.3 Statement of the Research Problem
1.4 Scope of Research
1.5 Limitation of the Research
1.6 Significant of the study
1.7 Definition of Terms
Better understanding on the current circumstance regarding the level of creativity in ABC company Weak and strong areas of creativity in ABC Critical areas have to ve improved in ABC Perception of ABC employees towards creativity influencing factors Develop recommendations The benefit and expectation of the study is:
a) To provide feedback to ABC management for better understanding on the current circumstances regarding the level of creativity in ABC.
b) To determine both weak and strong areas of creativity in ABC.
c) To identify which critical areas have to be improved in ABC.
d) To examine the perception of ABC’s employees towards creativity enhancing and restricting factors.
e) To examine different results of the study between front & back office respondents.
f) To develop recommendations that would be useful for ABC’s management team to improve its organization’s creativity.
