Corporate Accomplishments Area
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Strategic Planning may be compared to a laboratory technician who takes various test samples and other measures of a person's health and writes the findings on a health report. A financial manager is analogous to the physician who interprets the report and makes recommendations to the patient regarding changes that would improve health. The strategic planner uses data prepared by the accountants and others and makes recommendations to top management regarding establishing strategies for improving the financial health and performance of the company.
Companies do not grow by accident. Planning and positioning a company to obtain the necessary financing is an integral part of a company's growth process. Planning involves the process of establishing well define and manageable goals. Plans must be adaptable and flexible, recognizing that change provides opportunities. Therefore, planning is a continuous process.
Strategic planning is the process of developing the major goals of an organization and establishing the policies, and methodologies to achieve those goals. Strategic planning is done by the top managers of the firm. As used in this web page, policies are broad calls to action. Methodologies determine the best way to use a companies limited resources.
Business and tactical planning can be described as the process of developing detailed, short term objectives as to what is to be done, who is responsible to do it, and how it is to be done. Just as objectives are specific plans to meet broad goals, business and tactical planning involves defining specific plans to achieve broad strategic plans. Business and tactical planning involves such things as establishing annual budgets and deciding on details of how to meet the strategic objectives.
Contingency planning is the preparation of alternative courses of action that may be used if the primary plans do not achieve the objectives of the organization. The economic and competitive environments change so rapidly that it is wise to have alternative plans of action ready in anticipation of such changes. Therefore, as stated above, planning is a continuous process.
Since a significant portion of strategic and business planners roll involves interpreting financial information, an effective strategic planner usually has a strong accounting and financing background.
Creative Business Planning Incorporated (Creative) advises and assists the development business and strategic plans. These plans are designed to position clients for various stages of financing including; start ups, mezzanine financing, IPO�s, secondary offerings and reverse mergers. Creative consults and works with NASD Broker Dealers, represents clients to Venture Capitalists and other sources of capital.
Creative�s Principal, Morris Bocian, was a CFO and Chief Due Diligence Officer of a national NASD Broker Dealer. He is an accountant by training (Bachelors of Science - in Accounting) and holds a Masters of Business Administration. Mr. Bocian has more than 20 years of business experience including 3 years Price Waterhouse & Co., and 3 years of experience with another major Public Accounting firm. Mr. Bocian has been recognized for his strategic planning contributions by being elected to the Board of Directors and/or Board of Advisors of several corporations including a national newsletter.