MARRIED: Prince Andrew on July 23, 1986 at Westminster Abbey, London. CHILDREN: Princess
Beatrice (1988) and Princess Eugenie (1990). DIVORCED. INCOME:Not hurting, thanks to
Weight Watchers and Ocean Spray and others.
FAVORITE PLACES: Ski resorts. FOOD: Lamb, chocolates, ice cream, cakes, sausages,
mayonnaise, potato chips DRINK:Champagne, white wine, whiskey. HOBBIES AND SPORTS: Skiing,
partying DISLIKES: Taxes, black pepper, Prince Philip BIGGEST ACHIEVEMENT:Being a guest on
David Letterman BIGGEST MISTAKE: Not going indoors when John Bryan wanted to suck her
toes. |
Can the core Ocean Spray consumer
be won back? Remember her? She's the lady with a balance in her checkbook who could care
less about Fergie or the Tall Ships. She needs product on the shelves and probably likes
to use the occasional 50� off coupon. If she responds to advertising flacks at all, it is
more likely to be a friendly weatherman with a high Q rating than some glamourboy the ad
agency pinheads are pushing. And let's not forget the beauty of our red berry. If New
England Chronicle has kept airing the harvest footage (some of which was shot on our bogs)
for the past four Thanksgivings, and likewise cable's HGTV, there must be something to
those pretty pictures.
 Click to enlarge image. Can we convince geography challenged twenty-somethings who live west
of Albany and south of Baltimore that there's really a juicy wonderland called Nantucket
now that Wings is off the air? Maybe we could rename our single serve Nantucket Nectar
blends "Catalina Crush" for the west coast. |
