Press Release

Clements Citrus to be Marketed to 6 Million New Customers

STUART, Fla.--(BUSINESS WIRE)--April 24, 2001--Clements Citrus Sales of Florida Inc. (CCSF), a wholly owned subsidiary of Clements Golden Phoenix Enterprises, Inc. (OTCBB:CGPE - news), will now reach millions of new customers with its aggressive marketing plan of ``Clements'' premium frozen concentrated orange juice. Through the company's initial marketing plan, which was launched last year and focuses on five major Chinese cities in Northern China, Clements Citrus Sales of Florida Inc. expects to generate more than $3 million dollars in revenue per year.

Since December of last year, the Chinese distribution company, Tianjin Hongrun Trading Company Ltd. has been spearheading the marketing of ``Clements'' premium frozen concentrated orange juice in Beijing, Tianjin, Shenyang, Dalian and Changsha. Tianjin Hongrun Trading Company Ltd. is now estimating that the full marketing plan will now reach an estimated 6 million new Chinese customers. ``If we sell to just 5% of those customers, we expect to make about $3.3 million in annual revenue,'' said Sam Sirkis, President of Clements Citrus Sales of Florida. Tianjin Hongrun Trading Company Ltd., also plans to market ``Clements'' fresh Florida Citrus and other fine ``Clements'' products.

This is just the latest news in efforts of Clements Citrus Sales of Florida Inc. to be the world's foremost distributor of Florida Citrus and fresh fruit products into the Chinese market. CCSF success is due to its ever growing relationship with buyers and distributors in The People's Republic of China and an aggressive marketing strategy to name brand ``Clements'' premium citrus products throughout China. CCSF was one of the first American citrus companies to receive coveted import permits from the Chinese Government.

Clements Citrus Sales of Florida Inc. was formed in 1997 for the primary purpose of marketing and selling Florida's famous ``Indian River'' citrus worldwide. The company is constantly name branding ``Clements'' premium citrus products around the world and is in the process of launching ``Clements'' premium frozen concentrated orange juice in the United States.

It is important to note the trading symbol for Clements Golden Phoenix Enterprises Inc. is now (OTCBB:CGPE - news).

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words ``may,'' ``would,'' ``will,'' ``expect,'' ``estimate,'' ``anticipate,'' ``believe,'' ``intend,'' and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

Related story from Clements Citrus web site:

Stuart man in line to be China's Cranberry connection

STUART,FL- Nine months after sending a shipment of fresh oranges to China, Henry "Skip" Clements wants to be the first man to introduce cranberries to the most populous country in the world.

In three weeks, Clements Citrus Sales of Florida, Inc. will ship 20,000 pounds of dried cranberries to China, Clements said Wednesday.

The subsidiary of Clements, Golden Phoenix Enterprises, Inc. (OTC BB: CPHX, $2.06) recently hooked up with Wisconsin's Bassuener Cranberry Co. to provide cranberry concentrate and cranberry sauce. The products, which will have the Clements label, will be sold in China sometime in the next three to four months, Clements said.

Last spring, Clements, a Stuart fruit broker, started shipping fresh oranges and later orange concentrate and grapefruit to China, one of the first companies in the state to do so. Branching out into cranberries was an obvious choice because of the current U.S. oversupply of the fruit. "We had to create a demand for a product that people never knew, never needed and probably could do without in the long run," Clements said of Florida citrus. "And now we are going to do it again."

Clements said he introduced cranberries to Chinese buyers, who previously were unfamiliar with the fruit, at a trade show earlier this year. He said he was excited about their response.

In July, he spent a month traveling through China, making appearances at food shows and pushing cranberries, he said. An appearance at one trade show cost the company roughly $100,000, he said.

Ocean Spray Cranberries, Inc., one of the largest cranberry suppliers in the nation, has had a grapefruit processing plant in Vero Beach for 20 years. Besides juice concentrate, the Vero Beach plant makes cattle feed, citrus peel molasses, peel oil and aroma oil.

Officials with Massachusetts based Ocean Spray could not be reached Wednesday for comment.

Clements says he wants to introduce peach, apple, pear and lemonade juices to China in the next couple of years. "The whole idea is to have more Clements products in the frozen case of supermarkets," he said. "We wanted to keep a strong threshold in the market."

Gordon Hunt, who was director of international marketing for the state Department of Citrus for four years, said Clements is taking the right approach. He said Clements has to get through a lot of governmental red tape to export fruit to China.

"In China you have to establish your presence and credibility with the Chinese buyers first," said Hunt, who is president of eFruit, an Orlando firm that helps companies trade globally via the Internet. "It's a long haul." 
The Palm Beach Post

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