Cranberry Stressline Archives

to Aug. 31, 2000

Added 9/2/00 Article 1:  Northland
 action necessary - Daily Tribune

Article 2: Options for Northland
getting slimmer - Daily Tribune

Northland Cranberries, Inc. restructures its operations; will close or sell Bridgeton plant; expects to recognize substantial fourth quarter charge

 "...the company is continuing to analyze additional options to enhance shareholder value, including continued efforts to explore the sale of some or all of the company's stock or assets..."

8/30/00 - Northland Cranberries Press Release -- Northland Cranberries, Inc. (Nasdaq: CBRYA), announced several restructuring actions authorized by its Board of Directors.

Robert E. Hawk has been named President and Chief Operating Officer of the company. As a part of Hawk's direct responsibilities, he will lead the Branded Division sales and marketing effort in place of prior Branded President Scott Corriveau, who has left the company to pursue other opportunities. Under Hawk's direction, the company will reorganize its sales and marketing infrastructure and eliminate approximately 20 positions nationally. Northland is also negotiating a partnering and outsourcing agreement with CROSSMARK, Inc. of Dallas, Texas to represent the Northland and Seneca brands in over 90% of the country. CROSSMARK will provide sales and marketing support to Northland, in addition to traditional brokerage services. CONTINUED


Swendrowski quotes from the Milwaukee Journal Sentinel

"We need to turn our attention back to profitability instead of revenue growth." 

Regarding Northland having been "far too aggressive" in totaling up marketing expenses: "It's safe to say we tried to be something that we weren't. Now, the philosophy is, let's go back to a sales and marketing philosophy that fits the size of our business."

Journal Sentinel Article

8/31/00 Stock analysts have recommended that stockholders hold onto their Northland stock...HERE

USDA makes additional $8.6 million cranberry purchase

8/31/00 The USDA announced yesterday that they have purchased 1,628,550 pounds of dried cranberries for $8,594,851.32 for distribution to Needy Families, Child Nutrition and other related domestic food assistance programs. This follows the announcement Monday that the USDA is buying 8.6 million pounds of cranberry sauce from Ocean Spray at a cost of approximately $2 million. The government is buying the dried cranberries from Decas Cranberries in Massachusetts, and from Ocean Spray. The Ocean Spray product will be shipped from Tomah, Washington and from Frankfurt, Michigan.

Of the 157,302 cases that are being purchased, 48,510 will be supplied by Decas Cranberries at a cost of $47.25 per case for a total of $2,292,097.50 The remainder of 108, 792  cases will be supplied by Ocean Spray with 16,632 coming from Michigan at a cost of $51.63/case and 92,160 from Tomah at $59.70/case for a total of $6,360,662.16.


8/30/00 Listen to an interview with USDA's Enrique Figueroa about cranberries on the Wednesday edition of NPR's Here and Now

 

The last OSC CMC member who voted against the Ocean Spray Non-block


Feds to buy sauce

8/29/00 (see update below) The USDA announced Monday that it's buying 5.5 million pounds* of sauce from Ocean Spray at a cost of $2 million for the school lunch program.

George Chartier, USDA spokesman, stated in an AP article "What we're hoping to do is to work with schools to introduce students to the idea of cranberry sauce, as not merely a seasonal treat around the holidays, but as a year-around source of nutrients.'' 

In the same article, Ocean Spray's Chris Phillips said  "Every bit helps, the real onus is on companies like Ocean Spray and others to juice up demand on our own through product development efforts.''

*8/30/00 Updated Ed. Note: Ocean Spray reports that the government is purchasing approximately 8.3 million pounds of product, or the equivalent of about 24,600 bbls. of cranberries. While this figure may sound impressive to the uninformed, it really represents the production of just one mid-sized cranberry grower. However, the purchase of sauce for school lunch programs is being touted by the USDA and this gives needed publicity both to the plight of the growers and the health benefits of cranberries. Today (Wednesday), on the National Public Radio Program, Here and Now , Enrique Figueroa was interviewed (click to listen). He made a point of explaining how children can be introduced to cranberry sauce as a year round food, and they in turn can encourage their parents to buy sauce for meals at home. So, while the impact of this purchase on the surplus is minimal, the eventual benefit is likely to be realized in increased sales. 

 


8/30/00: Cranberry settlement faces review, from the Trenton Times
"Federal regulators are reviewing the state's recent settlement with a Burlington County cranberry grower, who is charged with destroying wetlands in the Pine Barrens, to determine if the "punishment fits the crime," a spokeswoman for the U.S. Environmental Protection Agency said yesterday." HERE 


Cranberry Marketing Committee August meeting

8/29/00 The Cranberry Marketing Committee had its August meeting in Plymouth, Mass. on Monday (8/28/00). Rumors that there would be a last ditch effort to have the marketing order rescinded proved to be unfounded. 

In the morning approximately thirty-seven guests were in attendance.  The afternoon saw more than half of them leave. Several cranberry growers came from Wisconsin, Oregon and New Jersey to participate. There was ample opportunity to make statements and engage in discussion with the committee from the floor. There were also animated discussions in the hallways and at the back of the room during breaks. 

The CMC assessment to grower was increased from $ .06 a bbl to $ .08 with no debate.

While there was some acrimony between factions, in general there was a spirit of cooperation. No one handler dominated the meeting and there seemed to be genuine consensus on all major issues. 

Appeals
Promotion and a controversy
Amendments and a new proposal
Cranberry Institute presentation
Committee pictures


Previous week

New Web site: Plymouth County Conservation District (PCCD) 

 

 

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