Northland Cranberries, Inc. Reports First Quarter Earnings; Conducts Annual Shareholder Meeting; Announces Quarterly Cash Dividend

WISCONSIN RAPIDS, Wis., Jan. 5 /PRNewswire/ -- Northland Cranberries, Inc. (Nasdaq: CBRYA - news), manufacturer and marketer of Northland brand 100% juice cranberry blends and Seneca brand fruit juice products, today reported fiscal 2000 first quarter financial results for the period ended November 30, 1999. Total revenues recorded for the three-month period were $75.0 million, up 119% over last year's first quarter revenues of $34.2 million. Net income for the quarter was $321,000, or $0.02 per share, compared to fiscal 1999 first quarter net income of $120,000, or $0.01 per share.

John Swendrowski, Northland Chairman and CEO, stated, ``The results for the quarter are in line with our internal expectations, as well as the recent published estimates of market research analysts. The dramatic increase in revenues over the first quarter of last year was primarily a result of increased sales of our branded products, which includes Northland 100% juice products and Seneca juice and drink products. Also, substantial revenue gains were generated through co-packing operations, compared to last year.

``The Northland 100% juice brand and the Seneca cranberry drinks brand continue to perform well in supermarkets despite heavy promotional spending by the competition. Our total corporate market share of the cranberry category for the 12-weeks ended November 7, 1999 was 12.6%, compared to 12.2% for the same period last year.

``Our unit shipments of cranberry based beverages to the trade were up 45% compared to the same period last year. The launch of the calcium-fortified Seneca cranberry drinks line has now reached distribution in 50% of the market and is continuing to expand.

``Northland's co-packing operations, which involves processing and packaging products for other companies, contributed approximately 27% of the increase in revenues.

``Overall, we believe that we have the personnel, the systems and the manufacturing capabilities to meet our fiscal 2000 objectives and to sustain our growth over the long term. Profitability, however, is still being hampered by the current surplus of cranberries in the marketplace and the spending strategy of our competition. While this trend is likely to continue, we hope that the forces of supply and demand will eventually even out and affect earnings in a positive manner.''

The company held its Annual Meeting of Shareholders today at the Northland Conference Center in Wisconsin Rapids. Re-elected to the Board of Directors for a one-year term were John Swendrowski, Leroy J. Miles, Robert E. Hawk, Patrick F. Brennan, Jeffrey J. Jones, John C. Seramur and Pat Richter.

Separately, Northland's Board of Directors approved payment of its quarterly cash dividend to shareholders. The cash dividend of $0.04 per share of Class A stock and $0.03636 per share of Class B stock is payable on February 11, 2000 to all shareholders of record as of the close of business on January 21, 2000.

Northland is a vertically integrated grower, handler, processor and marketer of cranberries and value-added cranberry products. The company processes and sells Northland brand 100% juice cranberry blends, Seneca brand juice products, Northland brand fresh cranberries and other cranberry products through retail supermarkets and other distribution channels. Northland also sells cranberry concentrate to industrial customers who manufacture cranberry-based products. With 25 growing properties in Wisconsin and Massachusetts, Northland is the world's largest cranberry grower. It is the only publicly-owned, regularly-traded cranberry company in the United States, with shares traded on the Nasdaq Stock Market under the listing symbol CBRYA.

                         NORTHLAND CRANBERRIES, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               (Unaudited, in thousands, except per share data)

                                               3 months ended   3 months ended
                                                   11/30/99         11/30/98

     Revenues                                       $74,967          $34,236
     Cost of sales                                   51,555           20,358
     Gross profit                                    23,412           13,878
     Costs and expenses
       Selling, general and administrative           19,948           12,363
       Interest                                       2,911            1,303
         Total costs and expenses                    22,859           13,666
     Income before income taxes                         553              212
     Income taxes                                       232               92
     Net income                                        $321             $120
     Net income per common share
       Basic                                          $0.02            $0.01
       Diluted                                        $0.02            $0.01


SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain matters discussed in this press release are ``forward-looking statements,'' including statements about the Company's future plans, goals and other events, which have not yet occurred. These statements are intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. They can generally be identified because the context of such statements will include words such as ``believes,'' ``anticipates,'' ``expects,'' or words of similar import. Whether or not these forward-looking statements will be accurate in the future will depend on certain risks and factors including risks associated with (i) development, market share growth and continued consumer acceptance of the Company's branded juice products; (ii) strategic actions of Northland's competitors in pricing, marketing and advertising; and (iii) agricultural factors affecting Northland's crop and the crop of other North American growers. These and other risks and factors that should be considered are further set forth in the Company's Form S-3 Registration Statement (No. 333-53173) filed with the Securities and Exchange Commission on May 20, 1998. Readers should consider these risks and factors and the impact they may have when evaluating these forward-looking statements. These statements are based only on management's knowledge and expectations on the date of this press release. The Company will not necessarily update these statements or other information in this press release based on future events or circumstances.

 

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