Food Labeling & Health Related Claims Conference Attracts Monsanto, McNeil, Orafit, Kraft Foods, Nabisco, Roche, Tropicana, Campbell Soup Company, Pharmavite and other Major Players

NEW YORK, Jan. 3 /PRNewswire/ -- Strategic Research Institute N.Y., announces Food Labeling and Health Related Claims conference on January 27-28, 2000 at the Wyndham Washington D.C. Peter Barton Hutt, former FDA Chief Counsel will deliver a keynote address on 1999 -- The Year in Review. Luncheon Keynote by Annette Dickenson Ph.D. of the Council for Responsible Nutrition. According to Rupa Ranganathan, FDA will discuss their proposal ``To Incorporate Trans Fatty Acids in Nutrition Labeling and Claims'' and the FTC will discuss their ``Evaluation Of Health Claims'' and cite substantiation standards for advertising in all media. Other Panelists include Procter & Gamble, Tropicana, H.J. Heinz. Roche Vitamins and Health Focus to speak about fortified foods and insights for the 2000s. Veggie Burger claims about soy will also be discussed by Gardenburger Inc. Cost of attending is $1495.

Early registrants include Campbell Soup Company, Nabisco, Monsanto, NEXT Pharmaceuticals, McNeil Consumer Healthcare, Kraft Foods, Orafit, Pharamavite, Tropicana, Roche, Eridania Beghin-Fay, Agrilink Foods ...

• Topics include:

• Industry Update and Forecast -- Where Are We Heading?

• How To Target Your Nutraceuticals Consumer for the 2000

• Fortified Foods in the 2000s

• How to Bring the Health Related Benefits of Your Foods to Market --

Gardenburger Case Study

• How To Market Health to Aging Consumers

• Two practical workshop sessions will be led by Stephen H. McNamara titled ``Thinking it Through'' -- A most current review of recent developments in the regulatory environment that affect your brand positioning and marketing strategy that relates to health-claims.

• Elizabeth Campbell will discuss ``Structure Function'' Claims at an in-depth workshop session.

For more information contact Rupa Ranganathan at 212-967-0095 x252 or send e-mail to [email protected]. Visit website http://www.srinstitute.com for complete agenda and registration information.

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