Mara's Ads
Volume 1, Issue 29
Date: November 24, 2001

Editor/Publisher Christie Pegoda
http://marasads.vze.com

By subscription only! If you want to be removed from this mailing list: [email protected] Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

No adult ads and/or sex ads!

Welcome to all of my subscribers! Some of you have been with me awhile and some of you are new. But, all of you are valued!

Subscriber count: 1100

If your email address bounces twice, I will remove you as a subscriber! So, keep those mailboxes clean!! If you are using a zWallet address, be advised that they bounce frequently!

1. Welcome from the Editor
2. Contest!
3. The Editor Speaks
4. Feature Artilce
5. Classified Ads
6. Mail Bag
7. Tips & Shortcuts
8. Subscription Management
9. Disclaimers

Welcome to Mara's Ads! This ezine is sent out twice a week. Wednesdays and Saturdays.

You are receiving this newsletter because you requested a subscription. Un-subscribe instructions are at the top and toward the end of the newsletter.

If you would like to contribute an article, please feel free to submit it to me along with an advertisement that you would like run.

If you subscribe, you get a free advertisement. The ads are first come, first to be published.

Submit your article:

If you want to post an ad but not subscribe to the ezine, contact me about ad prices. Non Subscriber Ad Submission:

I also welcome suggestions of what you would like to see included in the ezine.

If you would like to submit a free ad:

Formatting rules for ad insertion:
6 lines 65 char. including url and email

Deadline:
Ads need to be in by Thursday to go in Saturday's issue
and by Monday for Wednesday's issue.

Solo ads are $3.00 per issue.
If you want to run a second ad for the week, there will be a fee of $1.00. The first ad is free as long as you are a subscriber.

And the peace of God, which passeth all understanding, shall keep your hearts and minds though Christ Jesus.
Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things.
Philippians 4:6-8

AND THE WINNER IS:

Work from home BY CHOICE!
IMAGINE your freedom...
No risk, no obligation.
Free to join. Visit us NOW!
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ATTENTION! The rules and details for the contest for TOP FEATURE AD are as follows!

The first one to email me the ad # along with the Volume and issue number get a FREE Top Sponsor Ad in the next issue! The email address to repond to is in the ad!!!

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

Don't be a Turkey this Thanksgiving!
Advertise free to grab your share of the seasonal sales and
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Please excuse the issue being a late today. I am having a little trouble with my local toll call phone company. They are trying to charge me for calls that are actually in my local no toll charge area. My internet provider says that MCI is prone to do that. Anyway, I am late, and am NO LONGER a MCI subscriber!!!!

Stay Tuned!

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**10 Keys to Writing Copy That Sells!**
By Alexandria Brown

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place. Give it a whirl!

1. Be reader-centered, not writer-centered.

Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, "What's in it for me?" If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word "you" often.

2. Focus on the benefits - not just the features.

The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here's an example: If you go buy a pair of Gucci sunglasses, you're not just looking for good UV protection, are you? You're buying the sleek, stylish Gucci look. So that's what Gucci sells - the image. You don't see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No - peace of mind. (See? You've got it!)

3. Draw them in with a killer headline.

The first thing your reader sees can mean the difference between success and failure. Today's ads are chock full of clever headlines that play on words. They're cute, but most of them aren't effective. There are many ways to get attention in a headline, but it's safest to appeal to your reader's interests and concerns. And again, remember to make it reader centered - no one gives a hoot about your company.
Bad: "SuccessCorp Creates Amazing New Financial Program."
Better: "Turn Your Finances Around in 30 Days!"

4. Use engaging subheads.

Like mini-headlines, subheads help readers quickly understand your main points by making the copy "skimmable." Because subheads catch readers' eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it's important to include action or selling elements.
Bad: "Our Department's Successes."
Better: "Meet Five Clients Who Saved $10K With Us."

5. Be conversational.

6. Nix the jargon.

Avoid industry jargon and buzzwords - stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a B2B audience, you should upscale your words to what they're used to. In these cases buzzwords are often crucial. Just make sure your points don't get muddled in them!)

7. Keep it brief and digestible.

No one has time to weed through lengthy prose these days. The faster you convey your product or service's benefits to the reader, the more likely you'll keep her reading. Fire your "biggest gun" first by beginning with your biggest benefit - if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) - these make your points easy to digest.

8. Use testimonials when possible.

Let your prospects know they won't be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people's initials only - it reminds one of those ads in the back of magazines with headlines such as "Lose 50 Pounds in Three Days!" Give people's full names with their titles and companies (or towns and states of residence) - and be sure to get their permission first.

9. Ask for the order!

Tell your reader what you want her to do - don't leave her hanging. Do you want her to call you or e-mail you for more information? Order now? Call to schedule a free consultation? Complete a brief survey? Think about what you'd most like her to do, and then ask her. It's amazing how many marketing materials I come across every day that don't make it clear what the reader should do. If you wrote interesting copy, your reader may forget you're trying to sell something! Tell her what to do, and she'll be more likely to do it.

10. Have your copy proofread!

Good. Now have it proofread again. Don't risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurish. Hire a professional editor/proofreader to clean up your work and double-check your grammar. Remember, you only get one chance to make a first impession! Oops -- *impression*.

(c) 2000 Alexandria Brown
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered, and you send me a copy or link to your reprint at mailto:[email protected]
Thanks : )
****************************************************************
ABOUT THE AUTHOR
Alexandria Brown's FREE biweekly e-zine gives "how-to" tips on writing compelling copy for Web sites, brochures, and e-zines. Learn how to ATTRACT NEW CLIENTS and strengthen your customer relationships! Subscribe today at http://www.akbwriting.com or via mailto:[email protected]

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http://www.cellphonetoolbox.com/DMI/27243

#78
$19.95 Month Family Dental Plan
No Deductibles. No Age limit.
http://dental4.less.tripod.com
or mailto:[email protected]?subject=senddentalinfo

#79
"It's HerTurn - Viagra for Women"
Safe non-oral stimulant for women. Requires no prescription. Easy to
use and has an immediate response. Money back guarantee. Excellent
affiliate program. Click or copy and paste:
http://www.herturn.org/store/rwlarson

#80
***I Found IT! Contest***
http://www.geocities.com/cpservicestx/contest.html
mailto:[email protected]?subject=FoundIt

#81
WORK FROM HOME
Earn $1500-$7500/month
Part time / Full time
For FREE Info... click here
http://www.freebook1.cjb.net

#82
Sick and tired of spending hour after hour promoting
programs that simply don't and never will work?
We have a FAST solution for you.......
http://www.linkcounter.com/go.php?linkid=194103

#83
Are You Paying for Telephone Service?
Why Not Let it Make you Money for a Change?
http://www.talkfreeamerica.com/happydaddy42

#84
Join the M.O.M. Team and start your own business from home! If your
a busy mom like me, you don't have time for selling, bugging your
family and friends, hostingparties, or dealing with inventory. This
is an amazing teamof dedicated MOMS with a mission to stay at home
with our kids and build lucrative home businesses. You can too!
Find out how: http://www.mommyzhomebiz.com

Here's a chance for you to contribute.

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