Mara's Ads
Volume 1, Issue 47
Date: January 26, 2002

Editor/Publisher Christie Pegoda
http://marasads.vze.com

By subscription only! If you want to be removed from this mailing list: go to , http://marasads.vze.com and enter your email address in the box. Click on unsubscribe.

Hitting reply will not remove you!!!

Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

I reserve the right to refuse any ad that I deem unacceptable.

Welcome to all of my subscribers! Some of you have been with me awhile and some of you are new. But, all of you are valued!

If your email address bounces twice, I will remove you as a subscriber! So, keep those mailboxes clean!! If you are using a zWallet address or a BrightStarMail address, be advised that they bounce frequently! I am having trouble with webtv addresses as well.
Auto-responders WILL BE REMOVED!

Everybody needs their own website! Get your website and make
some money, too! You will receive at least $10 every time
someone purchases a web-hosting package using your referral
link. You will also receive further commissions on your
referral's sales, for 6 referral levels. Check it out!
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This space for rent! Top Feature Ad just $1.00 per issue! For more info: [email protected]

1. Welcome from the Editor
2. Contest!
3. The Editor Speaks
4. Feature Artilce
5. Classified Ads
6. Mail Bag
7. Tips & Shortcuts
8. Ad Rates & Guidelines
9. Subscription Management
10. Disclaimers

Welcome to Mara's Ads! This ezine is sent out three times a week. Wednesdays and Saturdays are regular issues with an article, a contest for a free ad, a tip, mailbag, and classified ads. A supplement issue will be sent out on Fridays that contain an article and classified ads.

You are receiving this newsletter because you requested a subscription. Un-subscribe instructions are at the top and toward the end of the newsletter.

If you would like to contribute an article, please feel free to submit it to me along with an advertisement that you would like run.

Submit your article to:
Article

If you subscribe, you get a free advertisement. The ads are first come, first to be published.

I also welcome suggestions of what you would like to see included in the ezine.

Ads are posted to the next available space.

And the peace of God, which passeth all understanding, shall keep your hearts and minds though Christ Jesus.
Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things.
Philippians 4:6-8

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ATTENTION! The rules and details for the contest for "I FoundIt" Contest Ad are as follows!

The first one to email me the ad # along with the Volume and issue number get a FREE Top Sponsor Ad in the next issue! The email address to repond to is in the ad!!!

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

Drag those Customers in with Free Ezine Advertising!
It works! Ezine Advertising is THE best possible way to
promote your business online FREE to 209,600 + readers!
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I am hoping to have all of you switched over to Bravenet by the next issue - 1/30. I will be deleting the yahoo.groups list at that time. I have tried to make sure that no one received an issue from both list providers, but I am sure I missed someone. If you wish to continue receiving Mara's Ads (and having your ads published), please make the change.

I would also like to ask that you submit no more than one ad per week. Multiple ads get deleted. There is no need to submit an ad each time you receive a copy of the ezine. I am debating whether I should try to set up a reminder system. That is something for me to mull over for the future.

Stay Tuned!

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Clixmania - Brand New Hits Generator!
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HitHarvester - The name says it all!
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How would you like 100 FREE hits? Just refer your friends,
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Join Sable's Mail List!
[email protected]

Faith, Hope, & Love ezine
[email protected]

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How To Properly Use Ezine Advertising -- Conclusion

Up until this point, we discussed the two methods of using ezine advertising, playing the numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected for the best advertising value.

Now, finally, we come down to the actual cost of purchased advertising. How much is affordable and what is too much?

As I said in part three of this series, it just depends. I don't mean to give a misleading answer with that statement, nor do I mean to skirt around the subject. It's just that price is a subjective item that revolves around the product or opportunity you are promoting and the ezine you are promoting in.

So, while I cannot give you a simple rule to follow, I can give you a way to analyze the cost. However, there are still a BUNCH of other factors that I'll bring up afterward.

First, let's use the term 'ad hits' to describe the number of people that view your ad in an ezine and then answer it by either going to the site you want them to or emailing to you or your auto responder.

Now, look at the following formula:

(# subscribers) x (% response) = Expected Ad Hits

Example:

1000 subscribers x 3% = 30

From there, naturally, it depends on how many sales you get from the ad hits you receive and how much money you make per sale. Getting 1 sale out of 30 hits is a 3.33% sales ratio.

Now, if you can do at least that, consider how much you make per sale as opposed to how much the ad cost you. If you make $10 per sale and the ad to 1000 subscribers only cost you $5, then there's your profit of $5.

So essentially the equation you need to use is this one:

Income for the ad =

(# subs) x (% response from ezine) x (sales % from site) x ($ made per sale)

If that number is of greater value than the cost of the ad, then it's good. Of course, all of this is assuming you have an ad tracking system in place so you can see the results of your advertising in different ezines. If you don't, then either you advertise in only one ezine at a time so you can track your results, or you make groups based on ezines that are similar and you track your results as you go through different groups. This may be done by counting hits at your site, or merely by seeing what results in sales.

Obviously, ad tracking can give you more data to work with as far as seeing which ezines are getting you results. However, that can be another expense you must figure into the cost of your advertising.

So, that's it as far as figuring out whether or not advertising is worth the cost a particular ezine is asking, right?

Not hardly. Here's the deal.

In all my reading, I've seen most writers say you can expect .5% to 3% response from an ezine, and occasionally get up to 5% or higher even depending on certain factors. I have no problem with those numbers.

What we have talked about before now becomes vitally important. If you've done your job right and selected the best ezines based on appropriate content and audience, and analyzed them to determine the best ones to advertise in, then you should have no problem getting the 3% response rate. Plus, repeat advertising in the same ezine can get you a higher overall response rate as the ad keeps drawing hits from different people each time it's seen. Naturally, then, you have to compare the cost of the repeated ad to the number of additional hits it creates. However, often ezines have package deals that reduce the cost per issue if you buy an ad for multiple issues.

From here, you also have other questions to answer.

Is targeting ezines worth my time or should I just play the numbers and buy bulk ads?

Is my ad going to be effective and pull the responses I am seeking?

Is my sales site going to get the sales I expect after I get visitors there?

Does what I make from sales over the cost of my ads also cover the other expenses of my business so that I make a profit overall?

This series focused solely on how to use ezine advertising. However, as you can see there are other factors to be considered. My goal with this series was not to provide you with all the answers on how to do everything. I can't do that anyway. I do hope, however, that I've enlightened you to the choices you do have and started you to thinking about what is going to work best for you.

It's not always simple, but there are things you can do to improve you chances at success. I hope you've learned some of those things with these articles.

------------------------------------------------------------
Written by Joe Bingham, Editor of the NetPlay Newsletters
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Here's a chance for you to contribute.

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Email me:

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************************************************************
Do you have a tip or shortcut that you would like to share with us?
Email me:

If you would like to submit a free ad please send it to:
mailto:[email protected]?subject=freead
Formatting rules for free ad insertion:
6 lines 65 char. including url and email

Solo ads are $3.00 per issue.
Format is 20 lines 65 chars including email & url.
mailto:[email protected]?subject=solo

Top Sponsor Ads are $1.00 per issue and will run in the space just above "In This Issue".
Format is 7 lines 65 chars including email & url.
mailto:[email protected]?subject=TopAd

Middle Sponsor Ads are $.75 per issue and will run in the middle of the featured article.
Format is 7 lines 65 chars including email & url.
mailto:[email protected]?subject=MidAd

I also have a space available on the website front page for YOUR ad. The ad will be posted for a month for the fee of $5.00.
mailto:[email protected]?subject=WebAd

For more information on ad rates, the various ads available, and how to purchase them, send a blank email to: mailto:[email protected]

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