Mara's Ads
Volume 1, Issue 46
Date: January 23, 2002

Editor/Publisher Christie Pegoda
http://marasads.vze.com

THE TIME IS RUNNING OUT FOR YOU TO MIGRATE OVER TO BRAVENET! IF YOU NEED ANOTHER CONFIRMATION EMAIL FROM marasads, PLEASE SEND ME AN EMAIL AT [email protected]?subject=NeedConfirm. I WILL BE DELETING THE YAHOO LIST VERY SOON. REMEMBER, YOU CANNOT POST A FREE AD IF YOU ARE NOT A SUBSCRIBER.

By subscription only! If you want to be removed from this mailing list: go to , http://marasads.vze.com and enter your email address in the box. Click on unsubscribe.

Hitting reply will not remove you!!!

Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

I reserve the right to refuse any ad that I deem unacceptable.

Welcome to all of my subscribers! Some of you have been with me awhile and some of you are new. But, all of you are valued!

If your email address bounces twice, I will remove you as a subscriber! So, keep those mailboxes clean!! If you are using a zWallet address or a BrightStarMail address, be advised that they bounce frequently! I am having trouble with webtv addresses as well.
Auto-responders WILL BE REMOVED!

50% Profits On ALL Sales - FREE Web Site
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This space for rent! Top Feature Ad just $1.00 per issue! For more info: [email protected]

1. Welcome from the Editor
2. Contest!
3. The Editor Speaks
4. Feature Artilce
5. Classified Ads
6. Mail Bag
7. Tips & Shortcuts
8. Ad Rates & Guidelines
9. Subscription Management
10. Disclaimers

Welcome to Mara's Ads! This ezine is sent out three times a week. Wednesdays and Saturdays are regular issues with an article, a contest for a free ad, a tip, mailbag, and classified ads. A supplement issue will be sent out on Fridays that contain an article and classified ads.

You are receiving this newsletter because you requested a subscription. Un-subscribe instructions are at the top and toward the end of the newsletter.

If you would like to contribute an article, please feel free to submit it to me along with an advertisement that you would like run.

Submit your article to:
Article

If you subscribe, you get a free advertisement. The ads are first come, first to be published.

I also welcome suggestions of what you would like to see included in the ezine.

Ads are posted to the next available space.

And the peace of God, which passeth all understanding, shall keep your hearts and minds though Christ Jesus.
Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things.
Philippians 4:6-8

>>>>>>What is Liberty all About?<<<<<<<<<<<<<<
YES:-)) After months of searching.. failing...and lost MONEY
I found it! A Real Money Making Program. Click To See the Facts:
http://viking-warriors.com/facts.htm or
[email protected]

ATTENTION! The rules and details for the contest for "I FoundIt" Contest Ad are as follows!

The first one to email me the ad # along with the Volume and issue number get a FREE Top Sponsor Ad in the next issue! The email address to repond to is in the ad!!!

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

Drag those Customers in with Free Ezine Advertising!
It works! Ezine Advertising is THE best possible way to
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Changes, changes, changes. First I decided to move from Texas to Arkansas. Then, I decided to move the ezine from yahoo.groups to Bravenet during the same time! Now I've decided to move the website from geocities to a paid webhost. Who knows what I might change next!

Watch for a new advertising opportunity: your ad on my autoresponder messages. More on that as I firm up the details.

Stay Tuned!

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How would you like 100 FREE hits? Just refer your friends,
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Join Sable's Mail List!
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Faith, Hope, & Love ezine
[email protected]

*************************

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How To Properly Use Ezine Advertising --- Part Three
(Part 3 of a 4 part series)

ANALYZING EZINES

After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.

Analyzing the ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.

AD FORMATTING

One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine? Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?

How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?

Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Don't be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.

Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and read the ezine, but many don't. The best subscribers are those that are completely volunteer opt in readers.

However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That's why it is best to ask and make a judgment based on the answer you receive. This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.

FREE vs. PAID ADVERTISING

There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time. If the ezine has passed all of you're other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.

Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.

Let's just review what you have gone through in selecting the ezines to advertise in.

1. Targeted Content that matches the product, service, or opportunity you are advertising.
2. Acceptable Potential Market based on the content of the ezine and what the ezine's editor says about his or her subscriber's interests.
3. Acceptable Ad Formatting and Placement in the Ezine.
4. Acceptable Subscriber Base as described by the way the ezine gets it's subscribers and keeps them.

Now comes the kicker, ad cost. What's a good price, and what isn't?

Well, it just depends. That's not what you wanted to hear, I know. You'd rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don't believe that is possible. It is a big subject, however, so we'd best save it for the final installment in this series.

Look for it in an upcoming issue.

------------------------------------------------------------
Written by Joe Bingham, Editor of the NetPlay Newsletters
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#40
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#42
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#43
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Here's a chance for you to contribute.

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************************************************************
Do you have a tip or shortcut that you would like to share with us?
Email me:

If you would like to submit a free ad please send it to:
mailto:[email protected]?subject=freead
Formatting rules for free ad insertion:
6 lines 65 char. including url and email

Solo ads are $3.00 per issue.
Format is 20 lines 65 chars including email & url.
mailto:[email protected]?subject=solo

Top Sponsor Ads are $1.00 per issue and will run in the space just above "In This Issue".
Format is 7 lines 65 chars including email & url.
mailto:[email protected]?subject=TopAd

Middle Sponsor Ads are $.75 per issue and will run in the middle of the featured article.
Format is 7 lines 65 chars including email & url.
mailto:[email protected]?subject=MidAd

I also have a space available on the website front page for YOUR ad. The ad will be posted for a month for the fee of $5.00.
mailto:[email protected]?subject=WebAd

For more information on ad rates, the various ads available, and how to purchase them, send a blank email to: mailto:[email protected]

*******************
Advertising partners:

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Disclaimer: All ads appearing in this ezine are the sole responsibility of the ad writer. The publisher only posts them. Persons reading ads should use due caution before purchasing any products.

God grades on the cross, not the curve.

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