Pilot Study


Table 3: Ratio of Highest to Lowest Price By Product in United States Regions

Item Highest /

Lowest

Carnation Instant Breakfast 1.10
Milkbone Medium Biscuits for Dogs 1.13
Crest Toothpaste 1.15
Ritz Crackers 1.16 ^
Ocean Spray Cranberry Juice Cocktail 1.16
Arm and Hammer Baking Soda 1.19
Uncle Ben's Converted Rice 1.20
Swanson Hungry-Man Turkey Frozen Dinner 1.20 *
Taster's Choice Instant Coffee 1.23
Hunts Tomato Paste 1.25
Pillsbury Cinnamon Rolls 1.26
Coca Cola Classic 1.28
Crisco Shortening 1.33
Aunt Jemima Original Syrup 1.36
Kleenex 1.36
Oreo Cookies 1.36
Kool-Aid 1.38
Chef Boyardee Mini Ravioli 1.42 ^
A1 Steak Sauce 1.48
Campbell's Tomato Soup 1.49
Del Monte Sweet Peas 1.58 *
Kraft Philadelphia Cream Cheese 1.64
Heinz Ketchup 1.72
Tide (detergent) with Bleach 1.74
Jello Gelatin Desert 1.76
Kellogs Fruit Loops 1.78
Ragu Old World (Traditional) Sauce 1.78
Lays Potato Chips 1.80 *
Kraft Ranch Salad Dressing 1.82
Green Giant Kernel Corn 1.88
Bisquick Original 1.91
Comet Cleanser 2.02
Average Ratio of Max/Min Prices 1.47

* Lowest price was a sale price.
^ Two regions tied for lowest price; one was a sale price.

Copyright: Andrew Cornwall, March 2000

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