Art Lebedev has released a concept model of the Optimus Popularis, a cheaper, less awesome alternative to the Optimus Maximus. There's no  confirmation on the price, but if Optimus Popularis were to survive in the market, it would need to stave off its prices. Considerably. As in Logitech-level pricing.



From what I've seen, the keyboard doesn't employ the OLED screen system. But there is that mystifying eleven-button chain located at the top. Very colourful.



*Please refer to the title for further thoughts*