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| Industry News |
| This page contains links to Industry related pages that contain information of relavance to the boat building industry and the internet. |
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| 1. "US boat builder announces virtual tours" this article shows how boat building company Luhrs marine uses the internet to sell and market its products. The article provides a link to the companys website were a virtual tour can be taken. |
| 2. "Confidance in E business returns" Peter Nash This article talks about the return of confidance in the boatbuilding industry regarding the internet as a marketing tool. Further the article mentions the topic of web site traffic and how to ensure this! |
| 3. "Marex rolls out new product, aquisition." This article talks about e-commerce marine supply company Marex and their move into being a e-commerce company in other industry's. The article shows the potential for e-commerce developments within the industry. Marex supply managment online procurement tool is also outlined. |
| 5. "US mega yatch company announces virtual tours." This article is another virtual look before you buy article with links to a virtual tour. The differance this time is that there is a structured tour with voice over not just a go were you please layout. |
| 4. "US marine websites report increase in online shopping." This article talks about the success of online boat sellers in the E-marketplace. Furthermore the article mentions the succesful development of vertual communities that have been developed in association with these boat building websites. |
| 6. "Internet standards needed in boat business" by R J Deluke This article talks about the growing importance of business to business communication in the industry. The article goes on to mention the need to have a standardisation of data transfer capabilities in the boat building industry in order to fullt intergrate the supply chain. |
| 7. "US company introduces dealer system" American fishingworld.com has established an online catalogue were boat builders can post specifications about their boats. This in turn shows the value of the internet as a marketing tool. |
| 8. "The Internet: Friend or Foe?" By Paul Rabe This article talks about the necessity of the internet as 90 percent of new boat purchases are reserched on the internet. The internet has implications for dealership networks as it shortens the sales cycle and drives buyers to listed dealers. |
| 9. "The yacht designers website". This site shows how the internet is a useful tool in the dissemination of information among the boat building industry. This site provides a forum for bilders to discuss their problems and talk about solutions. This could have huge impacts on the productivity of the industry and give internat enabled builders a competitive advantage. |
| 10. "Boat profiles and tests". Sailnet website has an online guide to buying yachts and reviews of various yachts. The implication of this for yacht builders is the increasing need to be linked to these type of sites in order to gain product awareness. Presumably people could make informed decisions about buying based on "expert" oponion from this crediable site and others like it |