Cattle raising is a trademark of the province as well as the major source of livelihood.

     Hence, the Rodeo highlights the Masbate Livestock Week and features various sports activities such as grand rodeo parade

     agro-livestock fair, individual and group competitions in bull riding, steer wrestling, carabao race and other traditional Filipino games.

     The festival opens with a lively parade of horseback riders.

     There are also livestock shows, a carnival, and a trade fair featuring local products, as well as animal health seminars.

     The highlight of the event is the rodeo competition itself.

     Men and women dress up in cowboy outfits to perform stunts like lassoing on foot and on horseback, livestock wrestling, casting down, load carrying, bull riding and whipping, the two-person carambola, and other activities related to the handling of livestock.

     These events draw people from the rest of the Philippines and around the world as well as locals. International cowboys and bull riders also participate in the competitions.