| QUESTION N°1 | What kind of mobile phone do you have? | ||
| ANSWERS | Nokia | 74,2 | 73,54 |
| Ericsson | 11,7 | 11,60 | |
| Siemens | 5,8 | 5,75 | |
| Motorola | 6,7 | 6,64 | |
| Other | 2,5 | 2,48 | |
| 101 | 100 | ||
| QUESTION N°2 | How much you are willing to pay for a mobile phone? | ||
| ANSWERS | Under 50 € | 18,5 | 18,50 |
| 50-100 € | 18,5 | 18,50 | |
| 100-200 € | 45,5 | 45,50 | |
| Over 200 € | 17,5 | 17,50 | |
| 100 | 100 | ||
| QUESTION N°3 | Do you have any accessories? | ||
| ANSWERS | Mobile phone covers | 50,0 | 29,12 |
| Mobile phone case | 42,5 | 24,75 | |
| Mobile phone mascot | 5,8 | 3,38 | |
| Hands free | 44,2 | 25,74 | |
| Battery | 17,5 | 10,19 | |
| Other | 11,7 | 6,81 | |
| 172 | 100 | ||
| QUESTION N°4 | What do you do with your mobile phone? | ||
| ANSWERS | Calling | 97,5 | 48,15 |
| Sending messages | 72,5 | 35,80 | |
| Playing games | 14,2 | 7,01 | |
| Listening to music | 9,2 | 4,54 | |
| Using the Internet | 3,3 | 1,63 | |
| Other | 5,8 | 2,86 | |
| 203 | 100 | ||
| QUESTION N°5 | What is the most important feature in your mobile phone? | ||
| ANSWERS | Price | 60,8 | 40,78 |
| Brand | 10,8 | 7,24 | |
| Size | 33,3 | 22,33 | |
| Good looks | 20,8 | 13,95 | |
| Games | 1,7 | 1,14 | |
| Other | 21,7 | 14,55 | |
| 149 | 100 | ||
| QUESTION N°6a | Which new properties are the most useful? | ||
| ANSWERS | Colour monitor | 20,0 | 15,37 |
| Camera | 33,3 | 25,60 | |
| Polyphonic tones | 14,2 | 10,91 | |
| Triple frequency | 19,3 | 14,83 | |
| Nothing | 43,3 | 33,28 | |
| 130 | 100 | ||
| QUESTION N°6b | Do you have some of these already? | ||
| ANSWERS | Colour monitor | 10,0 | 14,12 |
| Camera | 5,0 | 7,06 | |
| Polyphonic tones | 8,3 | 11,72 | |
| Triple frequency | 5,0 | 7,06 | |
| Nothing | 42,5 | 60,03 | |
| 71 | 100 | ||
| QUESTION N°7a | Have you used mobile services (purchasing via mobile phone, paying bills etc)? | ||
| ANSWERS | Yes | 65,8 | 66,94 |
| No | 32,5 | 33,06 | |
| 98 | 100 | ||
| QUESTION N°7b | Are you satisfied with mobile services? | ||
| ANSWERS | Very satisfied | 4,2 | 4,59 |
| Satisfied | 17,5 | 19,10 | |
| Somewhat dissatisfied | 23,3 | 25,44 | |
| Very dissatisfied | 0,8 | 0,87 | |
| Don´t know | 45,8 | 50,00 | |
| 92 | 100 | ||
| QUESTION N°8a | Which peripheral services have you used? | ||
| ANSWERS | Logo/picture messages | 50,8 | 26,28 |
| Tones/voice messages | 47,5 | 24,57 | |
| Horoscope | 5,8 | 3,00 | |
| News/weather/sport | 15,0 | 7,76 | |
| Secret messages | 5,8 | 3,00 | |
| Bus/metro tickets | 17,5 | 9,05 | |
| Parking payment | 12,5 | 6,47 | |
| Security services | 0,8 | 0,41 | |
| Summer Cottage heating | 0,0 | 0,00 | |
| Car wash | 2,5 | 1,29 | |
| Gift service | 1,7 | 0,88 | |
| Java-applications | 0,0 | 0,00 | |
| Nothing | 24,2 | 12,52 | |
| Other | 9,2 | 4,76 | |
| 193 | 100 | ||
| QUESTION N°8b | Which of these do you find useful / What would you consider buying via mobile phone, if possible? | ||
| ANSWERS | Logo/picture messages | 37,5 | 13,68 |
| Tones/voice messages | 40,0 | 14,59 | |
| Horoscope | 2,5 | 0,91 | |
| News/weather/sport | 22,5 | 8,21 | |
| Secret messages | 6,7 | 2,44 | |
| Bus/metro tickets | 44,2 | 16,12 | |
| Parking payment | 35,8 | 13,06 | |
| Security services | 15,8 | 5,76 | |
| Summer Cottage heating | 12,5 | 4,56 | |
| Car wash | 16,7 | 6,09 | |
| Gift service | 8,3 | 3,03 | |
| Java-applications | 4,2 | 1,53 | |
| Nothing | 22,5 | 8,21 | |
| Other | 5,0 | 1,82 | |
| 274 | 100 | ||
| QUESTION N°8c | How much have you paid for peripheral services? | ||
| ANSWERS | 0,30-4€ | 21,0 | 38,18 |
| 5-9€ | 12,0 | 21,82 | |
| 10-19€ | 9,0 | 16,36 | |
| 20-39€ | 6,0 | 10,91 | |
| 40+ | 7,0 | 12,73 | |
| 55 | 100 | ||
| QUESTION 9 | Are you planning to shop with your mobile phone in the near future? | ||
| ANSWERS | Yes | 44,2 | 44,56 |
| No | 14,2 | 14,31 | |
| Don´t know | 40,8 | 41,13 | |
| 99 | 100 | ||
| QUESTION N°10a | Have you given your permission for mobile message advertising? | ||
| ANSWERS | Yes | 28,3 | 28,79 |
| No | 70,0 | 71,21 | |
| 98 | 100 | ||
| QUESTION N°11 | Where do you get information about mobile services or mobile phones? | ||
| ANSWERS | Magzines | 82,5 | 29,46 |
| Television | 50,8 | 18,14 | |
| Radio | 15,0 | 5,36 | |
| Outdoor advertising | 21,7 | 7,75 | |
| Internet | 33,3 | 11,89 | |
| Friends | 51,7 | 18,46 | |
| Retailer | 20,0 | 7,14 | |
| Other | 5,0 | 1,79 | |
| 280 | 100 | ||
Data ultimo aggiornamento 05/06/03
Aggiornato da Piero Calamandrei
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