Geolocation
United States
Age
30 to 60 year olds that aren't very tech savy and will
test the limits of the most intuitive, easy to use UI
Gender
There are actually more female dentists than male, not
by much though. There will also be office assisstants
using it and women really dominate that field.
Other
All of our users will be dentists, dental assisstants
or receptionists. I'd say that's the most important
demographic here.