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For some years now, I have been urging progressives to make use of new communications broadcast media (Kellner 1979; 1985; 1990; 1992) and have in fact been involved in a public access television program in Austin, Texas since 1978 which has produced over 600 programs and won the George Stoney Award for public affairs television. Furthermore, one could argue that Clinton's victory over Bush in 1992, and the surprising success of the Perot campaign, were related to effective uses of communication technologies. , the Republican and rightwing success in the 1994 elections can be related to their use of talk radio, computer bulletin boards, and other technologies. Yet it is generally acknowledged that the Clinton administration deployed much more effective communications politics in the 1996 election than the Dole campaign. Effective CU politics are thus now essential to political success in national and local conflicts and often which side has the most effective politics of CU wins the struggle in question. |