^{Chetan Asher}

A professional adept at communication skills, with experiences in media and communications industry.

            May 2000 –Present       Indbazaar.com Ltd./Enable Interactive      Mumbai

Head - eStrategy

n     Solely responsible for conceptualizing and planning the Johnnie Walker DM program online in close association with Leo Burnett India.

n     Worked on SMS based value added services concepts for Tata Indicom and e-branding strategy for ICICI NRI Services, ICICI Personal Loans, Emirates and Kodak, UAE

n     Ideated branding, lead generation, Direct Marketing campaigns for clients.

n     Formulated creative strategies for Home Trade, Bacardi, Hallmark, Sony Music, 93.5 RED FM, Dominos on the portal and ICICI Bank, AT&T, Emirates, L’Oreal, Eenadu - clients of Enable Interactive, the interactive solutions arm of the company.

n     Instrumental in conceptualizing, launching and promoting the company's new online property - www.mindturf.com

n     Headed Travel channel, was responsible for conceptualizing and creating market relevant content.

n     Ideated for various channels on portal that increased user base.

n     My brief portfolio can be viewed at www.geocities.com/chetanasher

 

 

            April 1997- May 2000            Genex IT Trainers                          Mumbai                                                                           Branch Assistant

n     Formulated course structure for corporate and individual training programs.

n     Trained clients in MS Office, Windows and HTML applications.

n     Implemented training course for new recruits.

 

                                                                April 1995-August 1995            CMM Studios Ltd.                        Mumbai

Intern - Corporate Communications and Promotions

n     Managed relations with Publications, Media personalities and Bank thus achieving company's communications objectives.

n     Produced in house newsletter, which included collection and editing of material and interviews.

 

September 1995- October 1996        The Indian Express                           Mumbai

Writer

n     Writing and conceptualizing stories for "Channel Y", an eight-page pullout targeted at youth.

n     Worked on promotional concepts in close coordination with the promotion cell.

 

 December 1999                          Microsoft Tech-Ed 99               Mumbai

n     Key member of the team that managed Microsoft’s ‘Tech Ed99’, an event on emerging technologies in association with ‘Earflog Event Managers’and‘PhaseOne’.

 

                                       1999–2000               Mumbai University                                          Mumbai

n     Bachelor of Commerce.

 

n     Diploma in network centered computing from NIIT.

n     Diploma in 3D modeling and animation from Arena Multimedia.

 

§         Date of Birth: 1^st March 1979.

§         Languages Known: English, Hindi, Marathi, Gujrati and French.

§         Nationality: Indian

n     Served Rotract club of Kemps Corner as 'Club service director'.

n     Secretary with Literary Association of Valia College.

n     Editor of 'Cosmos', annual magazine of Valia College.