Where is that old optimism? Where's the everyday vaporware?
The illustration was from the same time period that gave us the World's Fair, with its products and kitchens and houses and interstates of tomorrow. Today, with no cold war, all we have to look forward to is the Y2K bug. (It was used through at least the 1974 printing date of the map.)
Even this web site, Heartland/2955, shows nostalgia two ways. First, I don't really live in any Heartland. I live in an old industrial suburb, home of the country's third-largest Superfund toxic waste site (although even moving to suburbia to raise my kids is a throwback for a city boy like myself.) And even the address is fake. The 2900 block of the Heartland virtual neighborhood was first filled probably two years ago, a lifetime on the Web. Rather than move into a shiny new virtual address in some subdirectory, I had to wait for a vacancy, and moved into this previously-owned URL.
I understand that some people call my cohort, those born in the years 1960 through 1965 "Tweeners" -- that is, between the real Baby Boomers and the so-called Generation X. Our experiences don't match either of those generations. At the early end, we are too young to remember Howdy Doody or the assasination of President Kennedy; Woodstock and Vietnam were of little concern to us. Later on, we grew up with "Sex and Drugs and Rock and Roll" but we came of age during the time of Reagan and AIDS.
(The owner of this map was just a few years too young to fight
in WWII, and served during the "forgotten" Korean conflict instead. I'm sure there's a connection.
This sign, about a mile north of the prior one, in Winchester Highlands,
at the intersection of Washington Street and Forest Street (near
Winchester Hospital, but the local landmark is the Gingerbread House;
there is also an historical marker there from the Massachusetts
Tricentennial Commission [1936] indicating that this land was once
owned by John Harvard and bequeathed to the college that bears his
name.)
This sign is less ambiguous. I apologize for the quality of the
image, but the sign says "128 this way [ahead], Stoneham and
Wakefield make a right" (I guess they've forgotten about Reading.)
There is no way this sign means "You are on Route 128 towards Stoneham
and Wakefield", so I guess it's pointing either to the "new" Washington
Street interchange, or simply to Montvale Avenue.
Unicard became BankAmericard in the late 1960s I think, and then became Visa in the mid 1970s.
The second sign is for Diner's Club (not Civil Defense).
The third sign is for American Express -- I don't know when that logo was used.
The sign on the bottom row is for MasterCharge, which became MasterCard soon after BankAmericard became Visa.
The sign on the lower right of the picture references a local hospital.
This picture is not an illusion. It is the view in Stoneham, Massachusetts, heading north on North Border Road across Marble Street, as it becomes Park Street, between I-93 (just north of Exit 35) and Main Street.
A few miles west the same situation used to exist in Woburn Center, from Salem Street to Main Street.
And except that a truck hit it before I could take a picture,
Wood Street, coming from
Salem Street, had a 30 mph sign on the right side, and
50 yards further south a 25 mph sign on the left side.
What's not made clear, even if a driver sees the entire sign, is that if one does go left, the next exits are on the far side of the Charles River (either the Leverett Connector, or the Lower Deck) which are usually 15 to 30 minutes of traffic away.
Here, and not in a place where locals don't like transients driving through, would be a good place for a "Last Exit to Cambridge" or "No Re-Entry" sign.
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