VH1savethemusic

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Iniciatives by the First Lady
VH-1 Save the Music Campaign -

Presidential Action

The VH1 Save The Music Foundation is a non-profit organization dedicated to improving the quality of education in our public schools by restoring music programs in cities across the country, and raising public awareness about the importance of music participation for our nation�s youth.

WHAT DOES VH1 SAVE THE MUSIC DO?
VH1 Save The Music purchases new musical instruments to restore music education programs that have been cut due to budget reductions in the past or to save programs at risk of elimination due to lack of instruments. The Foundation also conducts awareness campaigns, musical instrument drives and fundraising events.

WHY THE NEED FOR VH1 SAVE THE MUSIC?
Music education programs have eroded in many cities and communities across the country over the past 30 years. VH1 is dedicated to turning back this trend to ensure all children have access to a quality education that includes music.

WHY MUST ANY COMPLETE EDUCATION INCLUDE THE STUDY OF MUSIC?
Research has shown that musical study develops critical thinking and self discipline skills and improves a child's early cognitive development, basic math and reading abilities, self-esteem, ability to work in teams, spatial reasoning skills, and school attendance. Also, researchers have found that children involved with music education are more likely to graduate from high school and attend college, and are less likely to be involved with gangs and substance abuse.

HOW DOES VH1 SAVE THE MUSIC WORK?
VH1 Save The Music works with our partners in identifying cities to participate in the program each year. Once a community is selected, the Foundation works with local cable systems, public school boards and administrators to restore beginning instrumental music programs where they no longer exist. In order to be eligible to receive a grant of musical instruments, the local school system must conduct the music program as part of the regular school day, and provide a qualified teacher for instruction.

OUR ACCOMPLISHMENTS
Since its inception in 1997, VH1 Save The Music has donated nearly $30 million worth of musical instruments to 1,200 public schools in 30 cities, improving the lives of more than 500,000 children.

VH1 Save The Music Awards

2004 CTAM Hall of Fame for Overall Campaign for creating a comprehensive music education advocacy campaign focused on restoring music programs at the local level, and raised awareness about the changing environment for music education on a national level. CTAM Hall of Fame honors only the finest and most influential marketing campaigns which are more than five years old and have had a powerful impact on their companies and the cable industry. CTAM is the Cable & Telecommunications Association for Marketing.

2003 Top of the Mark Award (CTAM) recognizes the top-scoring campaign of the year. The Mark Awards recognize excellence in consumer and industry marketing for the cable and telecommunications industry.

2003 Collaborative Marketing Campaign (CTAM) for a consumer marketing campaign designed to meet multiple goals and be implemented in collaboration with an affiliate cable company, whether at the corporate, regional or system level.

2002 Beacon Awards (Cable Television Public Affairs Association) for its campaigns as well as the Beacon Award for its campaign with government relations for music education.

2001 Golden Beacon and 2000 Beacon Awards (Cable Television Public Affairs Association) honoring excellence in public affairs throughout the cable industry. VH1 Save The Music was honored with the Beacon Award for Full Campaign/Series -- Cable Network for its extensive campaign to help reintroduce music education into the regular public school curriculum, providing instruments and materials needed to restore programs. In addition, "Saving the Music in Newark Public Schools," a joint effort of VH1 Save The Music, Cablevision Systems and WBGO-FM, was honored with the Beacon Award for Full Campaign/Series -- Cable System. The campaign mobilized resources to improve the quality of education in Newark, NJ, public schools by restoring music education and raising public awareness about the critical importance of music education for students.

2001 Mayors Arts Award presented by the Federation Conference of Mayors

2000 Governors' Award (a special Emmy Award) from the Academy of Television Arts & Sciences for its extensive campaign to help reintroduce music education into the regular public school curriculum, providing instruments and materials needed to restore programs.

2000 George Foster Peabody Award for broadcast and cable excellence, for its extensive campaign to help reintroduce music education into the regular public school curriculum, providing instruments and materials needed to restore programs. The Peabody Awards recognize distinguished achievement and meritorious public service by radio and television networks, stations, producing organizations, cable television organizations, and individuals. The awards are presented solely on the basis of merit, rather than d esignated categories.

2000 Music for Life Award

1999 ACLU Leadership Award

1999 Business Council for the Arts Award for Innovation

1999 Leadership Award presented by the North Eastern Division of MENC-The National Association for Music Education

1999 Business Partnership Award from the Metro City Public Schools

1999 Beacon Award

1998 Creative Coalition "Leadership in Education" awards

1998 Foundation for the Advancement of Music Education Award

1998 Arts and Business Council award for leadership in education.

Office of the
First Lady
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Useful Links:
www.education.gov.lg
www.savethemusic.com
www.musiclives.org
www.nmc.org.lg