CARL
FRITZ
129 Linden Street
Attleboro, MA 02703
(508) 222-1643
[email protected]
OBJECTIVE: A position in Marketing, Product
Development and Marketing Communications
QUALIFICATIONS: Marketing
Professional with 20+ years of experience
PRODUCT DEVELOPMENT & BRAND
MANAGEMENT
Managed cross-functional teams and
directed the launch of dozens of licensed and non licensed product
lines in various industries, including toys, sporting goods,
timepieces, lighters, gift sets, camping equipment, pet supplies,
pool products, appliances, and lawn & garden accessories.
Spearheaded new category launches
and new channel introductions, incorporating market analysis, product
development, sourcing, price/cost analysis, forecasting, and sales
presentations in order bring new lines to market.
Directed overseas and domestic
manufacturing teams, designers, inventors, patent attorneys, engineers,
model makers and illustrators in the design, engineering, prototyping
and production of a variety of products.
Developed full-scale marketing and
merchandising plans for major brand categories to ensure strong product
mix and profitable product roll out.
Managed and oversaw product line
budgeting, inventory, forecasting, margin (EBITA) analysis, tooling,
development and promotional expenses for several product lines.
Directed and developed marketing
proposals and product plans for major licensors, including Arm &
Hammer, Barbie, Disney, Eddie Bauer, Fisher-Price, Goosebumps,
Harley-Davidson, Hot Wheels, Looney Tunes, Mattel, New Line, Proctor
and Gamble, Scooby Doo, Star Wars, Warner Brothers, Winnie the Pooh
& WWE Titan Sports
MARKETING COMMUNICATIONS
Wrote, designed and developed
hundreds of collateral pieces, sell sheets, catalogs, packages,
instruction sheets and displays.
Wrote corporate newsletters, press
releases, scripts and other public relations oriented pieces.
Supervised the design and
development of hundreds of graphic design projects, including in-pack,
mailer and on-line direct sales brochures.
Negotiated tie-in and prize pack
sponsorship programs in order to build brand equity and new product
awareness.
Designed and developed dozens of
merchandising aids, including on-counter, floor and in-counter
displays, spinner racks, clip strips, pallet programs, tear pads and
coupons.
Created sales and marketing
presentations and called on hundreds of retailers and distributors
including mass merchant, food & drug, mass specialty and deep
discount accounts in order to sell product to retailers.
Managed, designed and developed all
elements of company web sites including design, layout and messaging,
as well as direct sales and interaction with internet retailers.
Published Author
NEW BUSINESS DEVELOPMENT/MARKET
RESEARCH
Reviewed, analyzed and assessed new
market opportunities via retail analysis, orient sourcing and
discussions with retailers.
Oversaw market research studies to
determine viability of new products, sell features and technologies.
Identified, recommended and
forecasted short term and long term new market opportunities and
presented proposals for these categories to upper management.
ADVERTISING, PUBLIC RELATIONS
& EVENT MANAGEMENT
Managed all trade and consumer
advertising planning, budgeting, layout, design and media placement in
order to build product awareness with retailers and consumers.
Directed the creative development
and execution of dozens of advertising campaigns, attending photo and
commercial shoots to ensure all product features were highlighted and
consistent with brand positioning.
Managed and directed attendance at
major trade shows and public relations events, appearing on national
television as a company spokesman.
Supervised all interaction with the
media, coordinating production and distribution of all press releases,
record photography, and product samples to increase product awareness.
WORK EXPERIENCE:
FULL TIME
MARKETING CONSULTANT - April 2008 to
present
INTEGRAL LOGISTICS – Manage
all marketing, product development, trade shows and sales support for
Lotus,
BUGATTI, Porsche, Solo and Vertigo brands of smoking accessories.
NATIONAL SALES MANAGER - November
2006 to January 2008
RI
TEXTILE/WESTMINSTER PET - Sold pet and shoe accessories products
to key retail accounts and assisted in marketing and product
development.
NEW BUSINESS DEVELOPMENT MANAGER
-
August 2004 to November 2006
JARDEN/THE HOLMES GROUP - Managed
and directed new business and new category development for
250-million-dollar home environment division in a multi-billion dollar
corporation.
DIRECTOR OF MARKETING &
PRODUCT DEVELOPMENT -
November 2003 to July 2004
AQUA LEISURE - Managed and directed
product development and marketing for a 100-million dollar pool
products company.
MARKETING DIRECTOR - November 2001
to October 2003
THE COLIBRI GROUP - Directed all
sales, marketing and product development for 30-million dollar smoking
accessories division.
MARKETING DIRECTOR & MARKETING
MANAGER – January 1994
to October 1996
& July 1998 to October 2001
SENECA SPORTS, INC. - Oversaw
marketing, web site and licensing liaisons for 30-million dollar
sporting goods company.
PRODUCT MANAGER - November 1996 to
June 1998
HAGEN CORPORATION - Launched Laguna
pond Line for 50-million dollar pet division, as part of a Canadian
based 500-million dollar pet products manufacturer.
PRODUCT MANAGER & SENIOR WRITER
-
1985-1990 & 1990-1994
HASBRO, INC. – Managed GI Joe, WWE
and Transformer brands, and wrote copy for 150-million dollar division
of 2.2 billion toy company.
EDUCATION: BACHELORS DEGREE,
ECONOMICS /UNIVERSITY OF RHODE ISLAND
REFERENCES:
Available upon request.
CWF Sales &
Marketing
Attleboro,
Massachusetts
©
2008 All Rights Reserved.