Terminology
planning and language planning
Laurent
Straskraba
Vienna
There
are two levels of language planning and terminology planning in a language community:
the macro (i.e. national) level and the micro (i.e. institutional) level. Language
planning must - at least in an initial phase - precede terminology planning,
and can continue in parallel to the implementation of terminology planning.
If language planning after the initial development is not complemented by terminology
planning, the respective language cannot (or can only with great difficulty)
develop into an effective tool of specialized (viz. professional) communication.
Communication planning can be considered as the generic superordinate concept
of both terminology and language planning. It is more and more recognized that
'communication planning' under these modern aspects is one of the prerequisites
for development and innovation strategies/policies, as it directly supports
knowledge transfer.
Language planning has an impact on the linguistic norm (and vice versa), while
terminology standardization in its two meanings:
- standardization of terminological principles and methods (i.e. methodology
standardization)
- standardization of terminologies as such,
has an impact on terminology planning. Terminology planning cannot be effective
without a standardization/unification of terminological principles and methods.
In the emerging m-commerce terminology and other language resources (such as
text corpora, lexicographical data, grammar models, speech data) and the respective
standardization/unification of terminological principles and methods is increasingly
considered as one of the key success factors.
Within large organizations and institutions one can also distinguish between
a macro level and a micro level. Companies for instance having a declared content
management strategy at corporate level, can ripe considerable cost savings by
avoiding duplication of efforts in the handling of terminology and language
resources (not to mention the risk of misunderstandings because of ambiguous
or opaque language use). Content management to a large extent is a combination
of terminology management and language resource management. Terminology and
other language resources under m-commerce perspectives have to be considered
as multilingual, multimedia and multimodal from the outset. Content is used
and produced at the micro level of an organiszation/institution. This needs
new approaches to workflow management for the creation and recording of terminology
and other language resources.
This is the reason, why ISO/TC 37 "Terminology and other language resources"
has extended its scope in 2001 towards language resource management in general
in the form of a new subcommittee ISO/TC 37/SC 4 "Language resource management"
and a new application area in the form of a new working item (NWI) "Basic
principles and methods of multilingual product classification for electronic
commerce".
Traditional and new terminological activities are promoted, developed and supported
by Infoterm and TermNet within the framework of
- the respective associations
- internal cooperation projects and projects with external partners.