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EXECUTIVE
SUMMARY
Title
Promotion / Export of environment
-friendly Handicraft
Products from the Philippines and India to Europe,
specifically Germany
Scope of the Study
�
EU/Germany
market characteristics as a potential market destination of the handicraft products from the Philippines
and India.
�
Identify
and highlight the important concerns, information and issues that will be used as a guide in successfully
exporting in Germany.
General
Objectives
�
Expansion
of new market niche, thus increase
the market share in EU, specifically in Germany.
�
Promote
and deveIope direct involvement of the SME exporters in the
countryside that
will generate employment, thus ultimately improve the standard
of living of the people.
Specific Objectives
�
Study
the EU/German market
characteristics, viability, opportunities and export
requirements for the
handicraft sector, thus increase by at least 10% the export
performance of the target sector
�
Come-up
with a simple, easily understandable Marketing Guide in exporting
Handicraft products,
�
As a basis and reference for the Trade
and Industry Export
Specialists, Trainers and those who would like to expand or
open their market in the EU.
Target Users
Export Promotion Organisations (Goverment & Private)
�
Exporters
and manufacturers
�
Trade
Organizations and
Cooperatives
�
Teachers and students
Projekt Titel
International Marketing-mix
Macro and Micro Analysis
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