Today in the news, there have been signs that the market may be bouncing back.  Many stocks went up today.  It's a breath of fresh air, even if it turns out to be the calm before another storm.  To celebrate, I'm breaking the rule I set in place by picking out a good smaller cap today!

After looking at several stocks in the automotive industry, I've got to go with the HOG, Harley Davidson.  Several things are good about Harley:

First, the numbers all check out.  The percentages for management effectiveness are good, with decent profitability as well.  Their price ratios are fairly strong; some other companies had a much better price-to-sales, but they were weak in other areas and I rejected them.  Finally, the 52-week range is more than half the current price per share, which indicates decent volatility.

Harley Davison, however, has one thing that only a handful of public companies have: EVERYONE knows who they are.  And lots of investors purchase their stock.  The average daily trading volume is 22,687.  That means 22,687 shares change hands every day.  And when shares change hands, the price changes.  Remember that stocks are goods going from one person to another in every trade, and people seek profit.

So, in summary, HOG is a midcap with no fundamental weaknesses and some moderately strong numbers.  They have a fair degree of volatility, and they are a well-known company in a market that shows signs of turning bullish again.  Right now, the price per share of HOG is close to the 52-week low, and their P/E and P/S are not bad.  On top of that, they have a modest dividend.

I'm not, however, going to make a crack about riding Harley.  I'll leave that to Jim Cramer.