Product marketing is the process of bringing a
product to market.
This includes deciding the product's positioning and messaging, launching the
product, and ensuring salespeople and customers understand it. Product
marketing aims to drive the demand and usage of the product.
Of course, walking into a
favorite cosmetic store and trying different lipsticks or perfume is a thrill,
but it's so easy to get overwhelmed in the process. Online shopping, on the
other hand, allows to pick by category and price, and read product reviews from
the comfort of one’s home. Now beauty websites provide digital shade-matching
tools, unbiased product descriptions and reviews, and the possibility to simply
return or refund.