Sponsors will be able to capitalize on tremendous opportunities
for positive exposure through an array of media connections. Media connections
will be arranged through the Parkinson’s Society.
During the month preceding the start of the trip, and throughout
we will be issuing frequent press releases to all Calgary media. We hope
to have set up interviews on CBC and A-Channel prior to trip departure.
There will be opportunities for press all along the pacific
coast, and numerous places along the Pacific Crest Trail. Our trip departure
also coincides with national Parkinson’s month, which will greatly increase
the publicity.
We will also have a web-site that will track our progress
from start to finish, and accept donations for the Parkinson’s Society.
The web-site will be updated in San Diego, and a two times along the Pacific
Crest Trail.
After arrival back in Calgary we will be setting up dates
to do slide shows at Mount Royal College, and will be also submitting stories
to various magazines including Outside, Bike, and Explore.
We have been in contact with the Michael J Fox foundation
and are in the process of getting affiliated for media in the U.S.