Unplug Outdoor Apparel

Brand Identity and Web Design

This was a branding and web design project for Unplug Outdoor Apparel. The brand is modern, laid-back, and adventurous. The design captures what we all love about outdoor vibes.

This website design utilizes a cloudy effect for a seamless transition between the header image, the bottom image, and the white space in between. This design uses color and adventurous images to create a feeling of what an "unplugged" life could be like.

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The Traveled Lane

Brand Identity and Web Design

This design uses bright saturated colors and bold typography to create a quirky modern design with a vintage twist. This logo design appeals to a quirky, smart, travel-loving audience that wants to decorate their house with items that trigger memories and conversation.

The web design utilizes the brand's colors of bright teals and oranges to allude to travel and beaches. It also maintains a clean layout and clear call-to-actions that guide the user through the site.

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Wholistic Balance

Brand Identity and Web Design

This design uses colors and graphics relevant to natural health and wellness and a clean sans serif typeface to create a sophisticated look. It appeals to a stylish market, that is interested in a thriving, healthy lifestyle. The target audience is predominately female from about 25-50 years old.

The web design for Wholistic Balance uses white space to reinforce the clean, sophisticated look. It utilizes colorful overlapping elements to guide the viewer through the sections of content.

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Pasta Amore

Menu and Table Tent Design

These designs use contrasting colors to create balance. Typographical hierarchy is used to call attention to key words and guide the viewer through menu categories, item titles, description and price. These designs appeal to a wide variety of ages. The slab serif font is both classic and trendy. The white on black creates a sleek sophistication while alluding to a trendy and playful chalkboard style.

The designs use brightly colored food items to create an impact and communicate the fact that the brand cares about their fresh ingredients. Dynamic placement of graphics gives the designs a creative and unique feel, which represents the brand’s personality and vision.

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Music Talks With Children

Magazine Article Design

This design utilizes a clean aesthetic mixed with overlapping elements and muted colors to create a dynamic, modern feel. This design appeals to adult readers who are smart and sophisticated with an appreciation for music and education.

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Halco Coffee House

Event Promotional Poster

This design utilizes overlapping shape and color to create balance and dynamic movement. It appeals to creative types. Both men and women around the ages of 18-35 likely with an appreciation for literature and the supernatural. The design uses images that subtly allude to elements in Edgar Allen Poe’s “The Raven”.

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