A
ANISA
ARIF
Download Word format;
SEO Consultant and Web Management Executive
Over 4 years of
professional experience as SEO Consultant, Web-Marketing & Banking from leading
professional firms in India with a Track Record of Success Delivery Profit
Driven Technology Solutions.
Area
of Expertise
ü
Operations & General
Management ü Joint Ventures, Alliances & Partnerships
ü
Mergers &
Acquisitions ü
Team Building & Leadership
ü
Market Study & Research
Know-how ü Database and Resource Management
ü International Business
Expansion
ü
Product Development and Launch
ü Agency
and Media Work Knowledge ü
Corporate Mission Fulfillment
Career Objective
Seeking
a position in the organization where I can utilize my knowledge/ versatile
experience and skills in perfect balance that will make a meaningful
contribution to the organization and my career as well.
Academics
Obtained
Bachelors (B.A) degree in English Literature from Eithiraj College, a premiere
educational institution Chennai in June 1999.
Professional Training/ Qualification
³
Course in Journalism
successfully completed at College Level.
³
Underwent training in Leadership
and Personality development course with ‘ZEAL’ a reputed Institute affiliated
to Dale Carnegie University, USA.
³
Professional Email Writing Course
from reputed Institute ‘Starmac Intl Inc.” a course based on International
standards of E-mail writing & Better Written Communications.
Computer Skills
³
Operating
Systems : Windows 95 / 98/NT and 2000
³
Applications : Excel, Word, Power Point, Front
Page
³
Multimedia : Photoshop & Photo Paint
³
Internet
Savvy & well equipped with designing tools for Marketing activities.
PROFESSIONAL EXPERIENCE GAINED
Organization:
Future Software Pvt Ltd, ,
Chennai.
Designation : Web Marketing Executive
from August 2004 till date.
Company Profile:
Futsoft,
FutureSoft is a leading provider of Communication software services and solutions. Currently being taken over by Flextronics ( CMM Level 5 Company).
Job responsibilities involved to name a few:
³ Creating strategy for the Web Campaign
³ Internet research, Web Marketing and
Database building
³ Mailers to prospective clients and generate
leads including International
³ Follow up with existing Clients and Regional RSM's
³ Sales Team Coordination
³ Website Content Management
³ Make the website search engine friendly (optimization)
Key Achievements:
³
Within a span of 4 months, initiated orders with reputed MNC'S like IBM, US
and CTS
³
Created and managing the entire Database for International locations
³ Created Master database of Communication Companies across the Globe
Organization:
Object-Frontier Software Private Ltd,
Chennai. Designation : Product & Internet Marketing Executive
from October 2003 till August 2004. Company Profile: ObjectFrontier,
an Atlanta-based provider of products and consulting services, delivers value
to clients through the appropriate combination of product and IT solutions. Job responsibilities involved to name a few: ³ Creating strategy for the Web Campaign ³ Internet research, Web Marketing and
Database building ³ Mailers to prospective clients and generate
leads including International ³ International Channel Management and Tie-ups ³ Follow up with existing Clients on a regular
basis ³ Follow up with Product downloads ³ Direct marketing Coordination ³ Sales Team Coordination ³ Website Content Management ³ Make the website search engine friendly
(optimization)
Key
Achievements: ³
Within a span of 8
months, creating Partnership with reputed MNC’S like EDS
and CTS ³
Created Channel
Partnerships in International locations ³
Created and managing the entire Database for International locations ³
Through Web
Marketing, have generated leads for VAR for Asia Pacific region Organization:
Mistral Solutions Pvt. Ltd,
Bangalore. Designation : Product & Marketing Executive from September 2001 till May 2003. Company Profile: Mistral
Solutions is a well-focused, professionally managed company that specializes in
the niche real-time embedded solutions market, with the corporate office
situated in Bangalore. With a strong emphasis on quality and customer
satisfaction, Mistral offers complete end-to-end solutions to its customers. Job responsibilities involved on the Product Front to name a few: ³
Updating and maintaining stock
of software products, with regular purchase of stock from overseas. ³
Issuing Invoices and maintaining
records of the same. ³
Updating the Payment files of
all Principals Partners and ensuing the payment within the credit period. ³
Maintaining and updating the
records of all deliverables, LFF (Leads feedback form) and Commission orders. ³
Organizing purchase of software
tools/products from International market, which includes Coordinating Customs
clearance as well. ³
Follow up supply of Client orders from overseas suppliers within
stipulated time frame and hence ensure Client Satisfaction. ³
Handle and organize pre-sales activities such as the Presentations/Demos
for the representative product line to Prospective Clientele. ³
Design information and attractive programs & mailers there by keeping
the Client abreast of updates and latest product news, which in-turn generate
substantial sales for the Company ³
Coordinate marketing strategy with Sales team and also oversee the
preparation of promotional materials like brochures / literature etc Job responsibilities on the Marketing Front to name a few: ³
Assisting Marketing Manager on
strategic marketing methods thus creating new Business Clientele. ³
Responsible for maintaining,
confidential critical database of the Company. ³
Updating and maintaining MIS of
sales and potential leads and following of the same with the Sales team. ³
Drawing the annual sales report
based on leads generated. ³
Assist and motivate the sales engineers to generate more sales ³
Follow up sales leads, obtain new orders, execute and complete orders to
entire satisfaction of clients Key
Achievements: ³ Within a span of 6
months increased the database of prospective clients from 700 to 5000+ ³ Designed a Sales Kit
CD, which enumerates complete profile of the Company, and all product details
with technical information. ³ Designed Mailers on
Training, which turned out productive and in turn earned revenue for the
Company. ³ ‘Infowaves’ a
Mistral’s newsletter designed and launched. A quarterly newsletter showcasing
the new products and news from Embedded World. Organization:
Standard Chartered Bank, Head
Office - Bangalore. Designation : Assistant
to the Product Manager - Credit Cards- May till Sept 2001. Company Profile: Standard Chartered is the world's
leading emerging markets bank. It employs 28,000 people in over 500 offices in
more than 50 countries in the Asia Pacific Region, South Asia, the Middle East,
Africa, United Kingdom and the Americas. Job responsibilities: ³
Assisting new product launches
for credit cards, which included planning marketing strategy, analyzing various
inputs for successful launch of variety of credit cards. ³
Finalizing alliances/ tie-ups
with various Merchant Establishments, Star Hotels, Corporates, and Service
Organizations all over India to enhance the features front for credit cards. ³
Maintaining the weekly reports,
drafting the fortnightly work plan and targeting the same. ³
Preparing the MIS and also
tracking the achievements in the same. ³
Also negotiating terms of
various contracts/ agreements in relation to above and co-coordinating with
media and agency for launch within set time frame. Key
Achievements: ³
Initiated
many tie-ups with class restaurants and 5 star Hotels in 8 different cities for
“Rasoi Programme launched for Credit Card Holders within stipulated time frame. ³
Successfully
completed the literature related to the merger of Standard Chartered and
Grindlay’s Bank. Co-ordinate the same with top officials and executed the
changes with Media Agencies ³
Studied
the market on working women segment in India, thereby planning the features for
the credit card for the successful launch of the Women’s card. Organisation:
HDFC BANK, Bangalore. Designation
: In-charge – Depository Services from
September 2000 till April 2001. Company Profile: India's leading
private sector bank; with a wide network all over India. A Bank with so many
innovations to its credit. Job responsibilities: ³
Exclusively handling Depository
Accounts at the Branch level. ³
Satisfactory Client servicing
there by handling instruction /delivery slips for market / off-market trades
and de-materialization forms within stipulated time schedule. ³
Responsible of achieving the
monthly sales target and updating the MIS for the Depository Section. ³
Responsible for Training and
Supervising Lobby Sales Executives and Dopsy Team. ³
Promoting new Bank Products,
rate and value in research with market position. Key
Achievements: ³
The branch where I was employed
was previously a unit of Times Bank Ltd. Consequent to merger with HDFC Bank. I
was entrusted with difficult and onerous task of co-ordinating records from
Times Bank Ltd to HDFC Bank Ltd, which I did ceaselessly and it was highly
appreciated and recorded. ³
Successfully passed the Audit
test for Demat section of the year, with all records in detail despite the
change and merger in the Banking norms. STRENGTHS ³
Excellent Management and
Marketing Skills. ³
High degree of Business
Communication & Interpersonal Skills ³
Creative and positive approach
to get business. ³
Hardworking, optimistic and
always willing to learn. ³
Ability to grasp quickly and
contribute productively at work. PERSONAL INFORMATION Date of Birth 10th
of February 1977 Marital Status Married Language
Proficiency English, Hindi, Urdu and Tamil. Passport # B3533679 valid up to 10/6/2011 Indian Driving License # F/TN/001/001614/1999 valid up to
8/3/2019 PERSONAL INTERESTS Surfing web, Hanging out with
friends, Watching TV, reading and writing.
