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High-tech
products manufacturer and distributor
Issues
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After a
series of successful years company was losing the pace, some major
clients turned to competition. Owners were not satisfied with
structure and sales volume.
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Actions
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Express market
research brought in realistic sales targets and promising
strategic directions. |
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Assessment of sales
and marketing practices through interviews with managers and
participation in sales process. Recommendations on improvement
of sales and marketing practices, and the new promotion
activities. |
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Help in preparation
of presentations for international conferences.
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Results
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Company
has set new strategic development targets. Sales structure develops
towards the desired balance.
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Hotel,
800 rooms
Issues
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Actions
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Interviews with
owners and the management team to clarify goals and identify
sales and savings opportunities. Brief assessment of the local
hospitality market. |
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Assessment of
the current marketing concept and identification of the possible
alternatives and improvements. Development and feasibility check
of the recommendations. |
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Step by step
analysis of the business processes in the sales and purchase;
development of the recommendations aimed to align processes and
procedures with the best business practices and the suggested
concept changes. |
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Results
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Reports were used to shape a new management
team and introduce new sales processes and control procedures.
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Recreation
center
Issues
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Newly built recreation center was lacking
marketing capacity to start operations. Management called for
support.
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Actions
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Facilitated
discussions with owners and management helped clarify goals and
indirect interests regarding functioning of the center. |
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Research at the local
recreation services market brought clarity into structure,
quality and pricing of services. |
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Also delivered
recommendations on marketing, promotion, staffing, training and
recommendations on management structure and control procedures. |
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Results
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Based on project outcomes client has changed
the services structure and the building layout. The company has
started hiring and training with confidence, new management
positions were introduced, existing – redefined.
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Still want to know more about me? Here are
some recent articles:
"Dentist for an accountant"
- my favorite: pros and cons of 'industry experience' in consulting.
"Russia – an open
or closed door for franchises" - capitalism in Russia develops
that fast that the country can serve as a training ground; lessons learnt
there are applicable valuable everywhere
"Doing Law in Russia" - some
international flavors.
Still want to know more? Here is my resume.
[ Home ] [ Concept ] [ Services ] [ Projects ] [ Testimonials ] [ Contact ]
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"The
presentation he helped us to prepare and deliver at Night Vision
Conference & Exhibition 2003 at Washington DC (organized by Shephard, UK), was
named 'the most interesting' by delegates.
I
would definitely recommend his services to prospective customers."
Arie Prilik,
Senior VP, Newcon-Optik (Canada) |
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"I recommend Anatoli
as a well educated highly-skilled professional in business and management
consulting."
Murray Ross,
Partner, PKF,
London (UK) |
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