Summary- Lyssa Shoes will be a shoe selling website
Content-It will feature products and their pagges as well as a homepage and contact page. I will write my own text(might steal some shoe descriptions) and get photos and video from free stock websites like Unsplash.
Competetion-
Famous Footwear-I dilike how their homepage opens onto a bunch of banners and you have to scroll to get to content. Other than that I like the clean modern layout and their product photos. It could use a little more color is some areas as the whitespace is a little overwhelming.
DSW- again, it feels very blank and a little overwhelming with the sheer amount of product on their homepage. I like the menu system balance and the clear options.
Purpose-The website should be focused on helping customers find the shoe they want as quickly as possible and displaying options to them.
Desired Results-get them to want to buy the shoes
Target Audience- Young adults to middle aged Americans.
P.S. Honestly. This might be taking on a lot but I want practice doing a shop style website, even if its not real.