APPLE

 

 

MISSION STATEMENT

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 

Analysis

Customers all over the world especially for educated or innovators ,introducing new technology  And it would be hard to imagine a less-inspiring, more ordinary description of what Apple is (or used to be) all about.

 

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