External Analysis

These are the outside factor of the firm which include Opportunities and threats.

Opportunities

· Expansion of ladies and gents apparel.

· Good quality of raw material.

· Expand online sales in global market.

· E –marketing.

Threats:

· Continuous increase in energy prices and gas shortage affecting production and its cost.

· Government has increasing indirect taxes, duties and charges.

· Trade and textile policies announced by the Government is not being fully implemented.

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