It's not easy to combine authentic Chinese cuisine with a high-end atmosphere and grandiose food displays, but TOWN makes it seem easy. This newly opened restaurant was looking for a menu design that would successfully pair their traditional culture with a more minimalistic, yet high-end design. The use of dark, contrasting colors and specific font choices creates a dramatic piece that gives potential customers the sense that TOWN not only offers the best Asian cuisine around, but also caters to a more exclusive crowd.
