In his project for «Exchange» Shulgin planned to focus on Moscow's poor population, that is not guilty at all for being frustrated about being dependent on gifts. The mental and physical body of Moscow is schizophrenized as a result of the capitalist invasion. The pathetic text of the capital of the empire of evil is illustrated with symbols of consumerism and post-industrial economics - coca cola advertising is placed on a Stalinist house in former Gorky-street, along which luxurious cars carry the russian nouveau riche. This nouveau riche has changed their numenklatura black volga's for a mercedeses recently. Shulgin uses one of such symbols in his project of the west bus stops, which are made of glass. These bus stops are placed in the streets of Moscow by a German company, to replace the former metal monsters that were covered with a thick layer of paint in the colour of human flesh. Shulgin placed huge colour-pictures (by Leontev) of the Moscow homeless in the advertisement-places. These shocking social photographs are presented in a Western design. Just imagine the reaction of the Moscow audience to this soft socio-artistic provocation.