BOOMERS

"Downsized, but not out:  Layoff channels TV 
 producer  bounces backf"

It's the curse of the '90s:  layoffs.  Downsizing, in 
corporate-speak.  Right-sizing, in public-relations spin
control.  But the effect is the same.  The job you had 
is gone, shipped offshore or out-sourced here at home.  
You're out of work, Jack.
Before the wave of layoffs began, Santiago was an 
operations executive at Westinghouse Broadcasting's 
KPIX-TV (channel 5) in San Francisco.  Today, he's 
doing pretty much the same work in the same city-but 
as his own boss, as operations manager of his own 
television production company, aptly named Beyond Pix.
Getting there was the lesson.  "I'm a product of the 
massive layoffs that happened in the late '80s and early
'90s," Santiago notes.  "Beyond Pix came out of necessity 
because I needed a job.  I had worked at PIX from 1981 to 
1987 and then, after a year in Washington, D.C., to get my
feet wet in management, came back to PIX in 1989.  
Altogether, I worked there about 10 years.  I was a 
creature of the Westinghouse culture.  But then downsizing- 
the word came out of nowhere."

		Mercury News 3-8-98