I am an innovative interactive sponsorship and advertising solutions marketer. I am a team player with strong interpersonal, communication, organizational and problem solving skills.
Professional Experience
Bernard Hodes Advertising New York Interactive Marketing Manager Senior Consultant September 2000 to Present
Managed the development for all previous and current Internet Strategies for the entire client base.
Developed new interactive marketing strategies in tandem with ongoing new business development programs.
Worked with internal web design team to develop effective graphics/web sites.
Prepared client proposals for all interactive ad campaigns including schedules, timelines, and flowcharts.
Bed Bath & Beyond New York Director of Interactive New Media October 1999 to September
Worked with the IT department to manage the day-to-day content, and the constant changing of products / pictures of the website.
Planned, developed, and executed the interactive marketing strategy and brand advertising through rich media.
Budgeted, planned, bought, placed, tracked, trafficked, implemented, designed created, and worked with freelancers, as well as evaluated the R.O.I effectiveness of the overall campaigns.
Involved in all aspects of the interactive sub committee. Evaluated, and recommended all new technologies for implementation in the e-commerce strategy.
Managed a marketing team of four with responsibilities that included website development, advertising, direct mail, and media planning.
Developed and executed strategic marketing partnerships, marketing programs and budgets for BedBathandBeyond.com
Kept abreast of the growing competition in our market from an e-commerce perspective.
Consulting positions
Martha Stewart New York Senior Web Strategist / Marketing Consultant May 1999 to October 1999
Worked with the traditional marketing department to maximizing the sale of seasonal products via marthastewart.com
Worked with Red Barn Interactive to enhance the customers experience while shopping at MarthaStewart.com
Responsible for teaching, training, and formulating the interactive sales strategy for company�s IPO evaluation.
Handled all interactive strategy meetings with all senior level personnel including the E.V.P of Sales and Business Development.
Responsible for a $1.6 million quota obtained within six months of hire.
Implemented all online media planning, buying, and tracking of all interactive media.
CollegeWeb.com New York Vice President of Sales and Marketing / New Business Development Consultant February 1999 to May 1999
Increased total revenue 45% within three weeks of hire.
Designed, developed, and implementing a 1999 - 2000 company objective for the entire organization.
Designed the media / marketing materials for handouts and leave behinds for the US sales force.
Brought new Internet business development techniques to prospective partners and investors.
TalkCity.Com New York East Coast Manager August 1998 to January 1999
Top National sales representative for 3 consecutive months, totaling $430,000.
Increased total number of advertisers by 34%
Established new campaigns that focused around market research. These types of new campaigns provided valuable answers for our new clients, which helped them retain and increase their new business. Short-term led to more deals and increased revenue for the New York Office.
Developed new types of advertising campaigns that were based on Market Research which enabled the client to focus their ad dollars more efficiently.
Education
University of Tampa
Bachelor of Science in Communication Tampa, Florida
1995
Related Skills
Internet and Intranet proficient, including HTML coding, Adobe Illustrator, Microsoft FrontPage, Enhanced FTP protocol, PhotoShop, Printshop Animator, RealMedia Slide Show, Windows 95 & 98, Excel, Lotus, Harvard Graphics, Free-Lance Graphics, Power Point, MS Office 2000, Lotus Notes 4.5, Eudora 3.0, and ACT!.
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