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Was this Cleopatra? Some said "No" Her bookplate shows an erotic charm

Theda Bara (1885-1955)

 

Forty years after the Great Vampire's death two books have appeared simultaneously about her life. Ronald Genini's Theda Bara: A Biography of the Silent Screen Vamp with a Filmography (LC 96-11764, ISBN 0-7864-0202-4) has been published by McFarland & Company (Box 611, Jefferson NC 28640; phone orders 1-800-253-2187) for $29.95.(The other book is Eve Golden's Vamp: The Rise and Fall of Theda Bara published by Emprise Publishing; it's well-written in a different style, emphasizing different aspects of Theda's life and is also nicely illustrated)

Despite being a mediocre actress with less than classic

beauty, Theda Bara was one of Hollywood's leading

performers in the early years of cinema. Her success

was primarily due to Fox Studio's publicity department;

they created her image as a screen and used it to

titillate the public. And Bara, an ambitious actress

who was nearing 30 when she made her first film,

enthusiastically played the role designed for her.

 

A San Francisco Chronicle ad from July 1918 shows the titilation utilized by the Fox studio.

 

 

 

 

 

 

 

 

Theda: beguiler....

or was it...

.

..Theda beguiled?

 

 

But the studio-created persona, with the invented name, evil personality and fictional history, was a major star. Though Bara's films were often trite, poorly acted, extravagant and crude, the public packed movie houses and even rioted over her. Bara's film career ended once the public tired of the persona, though she went on to enjoy some success in regional theater. Through contemporaneous newspaper accounts, film reviews, interviews with those who knew her and other sources, this is a comprehensive account of the life and times of one of Hollywood's first female stars.

From this .... to this!

What have the critics said?

"The scope of Genini's research . . . is impressive; his marshaling of primary materials makes for an insightful and
compelling narration of the invention, exploitation, and erasure of the silver screen's first sex goddess.... Photographs illustrate and chronicle the stages of her life. A useful volume on silent American film."
- Choice (the journal of the American Library Association)

"Ronald Genini gives us a full, rich perspective on the seductive young vamp who destroyed men's hearts on the silent screen.... A splendid treat for all silent film fans!"
- Movie/Entertainment BookClub

"The bibliography must list everything ever published on the star."
-Classic Images

"Genini successfully places Bara in the context of early Hollywood....His accounts of her pop-cultural weight in her own time are fascinating, and encompass murder trials, look-alike contests -- even a Theda Bara sandwich ("it bites a little and
says 'more'")."
- Filmfax


"Thanks to diligent research, author, Ronald Genini, has given us a revealing portrait of Theda Bara....Here is a study of Hollywood in its pioneering days. The text reveals much about important figures in the history of movies...We have here a difinitive work of reference -- highly recommended."
-The Other Side of Show Business, a British radio broadcast by John East (1999)

The Encyclopedia Britannica Online Articles of Women in American History

(1999) lists this book as one of two bibliographic sources for Theda Bara.

What have readers said?

Bettie Page, the quintessential pinup queen and sex goddess of the early 1950s, wrote to Genini that
"I. . . find it most interesting.... You are such a good writer that it is a real pleasure to read your books and articles."

Tom Bond, child star ("Butch" in Our Gang) of the 1930s, said that "It's a well put together, beautiful book. Those stars were people we'll never see the like of again."

R.T. Carr, librarian at the Cecil L. Green Library of Stanford University, wrote "I just read your Bio of Theda Bara. Nice work!"

The perception...

 

and the reality...


You need Java to see this applet.
(A postage stamp issued in 1994 from a series honoring silent screen stars, a rubber stamp impression of her face as it appeared in "Cleopatra", sitting at home with her favorite Russian wolfhound, looking at a mummy's coffin in an Egyptology exhibit, visiting an Army camp during World War I)

The author, a high school history teacher in Fresno, California, has covered her life in 168 pages, with 43 photographs from her childhood, screen career and married life (most previously unpublished), a filmography including her live theater performances and an index. The book uses 55# alkaline paper and is set in 10 point type on 12 point leading in red Smythsewn library binding.

 

Pictures used by permission; contact Ronald Genini at [email protected]
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