Lion Breweries Technical Department were then asked to proceed forthwith with the brewing of a strong Continental-type lager which would be true to the main characteristics of the best from Denmark and Germany; which would have the same tang, flavour, and good shelf life, and be brilliant in both taste and appearance. 





This might sound a tall order, but within a very short time the Technical Department had laid their plans, selected special hops and malts and Head Brewer Ron Mitford-Burgess was soon putting through the initial Brew.

 The decision had already been made to have it bottled in "Steinie" bottles, so popular on the Continent and in America and subconsciously, Management started referring to "Steinie" beer. When it was realised that the traditional drinking vessel on the Continent for continental lagers was a Stein, the name Steinie stuck. 



The development of this through into including the name of the Brew plant was a simple stage and it seems in retrospect that the word Steinecker as a name for our "Steinie" beer emerged with little discussion and much satisfaction on all sides.

 When the decision to produce the new strong beer in pint bottles was made, there was much discussion as to the actual type and shape that the bottle should take. The result was a distinctive brown bottle attractive in colour and feel. 



The name was changed to Steinlager in 1962 and it was at this time that small quantities of the quality brew began to drift off shore where it quickly grew in popularity. 



In the late 1970's, the Steinlager bottle was changed from brown to green and a six pack was introduced to tap into the lucrative US supermarket trade. Export volumes catapulted.
 
As we head towards the new millennium, the future looks very bright for Steinlager in whatever shape or form it may appear.