Unfortunately, due to the small type size on the ad, you still cannot read the copy.  So here is what it says:

This is Francisco, the father of the Echo Project.  His mission: to create a car to meet the needs of everyday drivers.
Known as "Pops," even though he's only 33, Francisco had more life experience than the other members and was a little preoccupied with safety.  Ok, obsessed would be a better word.  But he didn't just make the Echo a safe car — he also wanted it to be affordable.  Of course it still has features like standard dual airbags and anti-lock breaks, but it gets better.  With a price like $11,500, there's enough money left over to hazardproof the rest of your life, too.  At Toyota, Francisco has proven that wisdom, and maybe certain neuroses, do come with age.