Books by Dr. William G. Covington, Jr.
"Systems Theory Applied to
Television Station Management
    in the Competitive Marketplace"
       by Dr. William G.Covington, Jr.,
published in December, 1997, by the
         University Press of America
Dr. Covington describes the book as "a look at how television stations are being managed in an age of increased competition."
In the field of  mass communication, television "still reigns as the most dominant medium" and therefore it is important to understand how television works.
Creating The Person
             You're Becoming

is Dr. Covington's motivational and goal-setting  book which is used in the business seminars held  in corporations and Chambers of Commerce.      

Published in 1999 by Universal Publishers, the book is described as a "hands-on approach to discovering the great potential contributions you  can make."   It is available on Amazon.com.
Creativity and General Systems Theory
was authored by Dr. Covington and
published in 1998 by Universal Publishers.

According to a summary of the book, "Creativity is viewed within the context of systems theory. A system is any living organism, from an individual to an organization. This book looks at the connections between the various elements of a system in the creative process. Learning about this process helps enhance future creative work."
Creativity in TV and Cable Managing and Producing
by William G. Covington

Our Price: $25.50 Availability:
This title usually ships within 2-3 days.
Paperback (August 1999) University Press of America; ISBN: 0761814361
Thoughts, Dr. Covington's first book was written when he was a television news reporter in Louisiana.
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