This works great as a one time promotion you can do every couple of months or make a full blown promotion out of it.
Take your station vehicle out in town. Take it to a neighboring town too so they don't feel left out! Drive around for a while down the main drags so plenty of people see you. Then call the station from the van and have the jock put the driver on the air. Have the driver plead with the audience for "roadside assistance"!
Tell the listeners clues as to where you are, not revealing your location totally, acting as if your lost. Tell the listeners that who ever finds you and fixes the vehicle gets ______!
Pop the hood, and take off a battery cable or something silly like that. And then get back on the air and continue to give clues as to where you are. On the first call you just tell the town your in and say you'll call back with the specifics. Give more and more info till someone finally finds you.
You fill the blank with cash equaling your frequency, membership to AAA or just whatever. Be creative!!
Be careful about the cash thing though. People might start to think you always keep money like that with you and you could become a hold up target instantly. Make them come to the station for it and get personal information from them on the side of the road.
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