Did this with a station down south a few years back. This was their cornerstone promotion each year for spring book. Get the creative copy writters out for this one.
For the set up let me first say you will need a grand prize which requires a key. Heard one station once used a house, but that gets complicated, especially if you don't have the time!
On the air you will read a riddle (creative part). Each riddle contains three to four parts, and must, by the end, give the location outright. (if you havent figured it out the riddle is suppose to give a location, where in which a qualifying key is hidden) The key needs to be numbered, in case someone stumbles upon it by accident, along with a letter explaining exactly what the key is for. (for the same reason)
Read each part of the riddle throughout the day. The first line in the morning . The first and second in the afternoon and so on and so on till you reach the end each day. (Boom, there goes the TSL!) Of course you also set up sponsor boxes throughout the listening area for people to register for a few keys to be given away without clues.
Remember, hide keys on public property and weather proof the package! Trust me!
Once all the keys are found, or claimed, the station throws a big party, for contestants and a guest. Food, music, ect. Parks or a lake is perfect for this. You want to make the party as exclusive as possible so you don't run out of freebies!
Use a random name drawing to select the order of which people are allowed to try their key. The one that works, wins!
This is the basic set up. I'm sure you get the general idea.
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